With business sites applauding the benefits of SEO, it doesn’t come as a surprise that even those that don’t have much of an online marketing budget are investing resources just to be part of the craze. However, the truth is, not all SEO practices are good for your website. There re those that deliberately circumvent rules and norms of SEO just to get a leg up in rankings, otherwise known as “black hat” SEO practices. Then, there are also practices that people are not 100% sure if they are helpful or not, but since they are SEO practices, they are being implemented in the hopes that they turn out to be beneficial. The alarming thing is that most businesses may gauge the performances of their websites by estimations and gut feel. When they see their site generating sales, they might be on the right track to “good SEO’. If their site is underperforming and doesn’t appear on search engine results, that should mean that they are practicing “bad SEO,” right? There is a possibility for that, but in order to right whatever is wrong in your website, you should really dig deeper and base your learnings on facts, not on gut feel. To truly assess how healthy your SEO program is, use tried and tested methods. Why not try SEO platforms? Enterprise SEO platforms like Searchmetrics, Ahrefs, and seoClarity have the tools to swiftly and more or less accurately evaluate your site’s SEO performance. Using data from multiple sources, you will be presented with an analysis of your website’s SEO health. You may have to invest substantial funds as these platforms sure aren’t that affordable.
Appreciate analytics A plethora of web analytics software such as Google Analytics and Adobe can present you with key performance indicators of your SEO efforts, such as revenue, traffic, and of course, traffic. There is a direct relation between SEO KPIs and website SERP, so you might as well consider the information these analytic software staples provide.
Google’s Search Console Google’s Search Console can provide you with a report that accurately tells you of your site’s clicks, rankings, and impressions Search Console also produces reports for other factors such as server errors, sitemaps, indexation, and structured data, among others. You might think it’s a bit restrictive since the data is based on Google, but then, since Google drives a staggering majority of organic search traffic on sites, then you can rely on the data the tool provides.
Look into Google Ads Finally, Google Ads can give you a reliable diagnosis of your website’s SEO health. Link your Google Ads account to Search Console and you will get reports for paid ads and organic listings. Just be mindful of the overlap of paid or PPC data and organic SEO data, as the former may not be applicable (and can sometimes be downright confusing) for those who just want data on the latter.
Don’t let your SEO efforts go unchecked. We at All Systems Go Marketing have the expertise to help you. Get in touch with us now. Is Your Site’s SEO “Healthy”? Find more on: ASGM Blog from https://www.allsystemsgomarketing.com/hvac-seo/is-your-sites-seo-healthy
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May 2020
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