SEO Company All Systems Go Marketing Publishes Blog Post Discussing Video Content Creation Strategies
All Systems Go Marketing, an SEO company founded in 2001, has published a blog post discussing the strategies that businesses can use to create video content that resonates with their audience and brings invaluable exposure in times of the pandemic.
Videos have always been a robust source of viewership for scores of businesses around the world. The ease of understanding information from a video ranks it high on the list of content that an audience chooses to consume. Since watching a video is a passive effort, often they attract more viewers than written content on some blogs. With the pandemic, content creators are moving to newer social media channels that favor short-form content. ASGM says that this is an untapped market that can be used to bring an audience to a business. Videos even have a possibility of going viral, resulting in a windfall of viewership that can be leveraged to educate a large market for a business’s products and services.
ASGM says that as companies are dealing with lockdowns all across the world, keeping the marketing machine running smoothly has become a challenge for many industries. In such a scenario, it is wise to turn to nontraditional methods of marketing in the hope of carving out a niche for oneself. The blog post published by ASGM says that businesses should focus on creating content that is effective, engaging, appealing, and high-quality. A notable challenge is the creation of such content despite remote work requirements. Depending on the scope and nature of the industry that the business is involved in, the location for shooting the video can be as simple as someone’s bedroom or the humble garage. ASGM says that instead, businesses should focus on some key aspects of the content to get the highest marketing return.
The first tenet of a well-produced video, according to ASGM, is to teach, demonstrate and attract an audience. The idea is to hook as many people in as possible with the core product or service that is being offered. The core appeal should be laid out as simply as possible. There should be a gentle introduction that encourages newer audiences while still providing enough useful information to those who are already well informed about the subject. This is a delicate balancing act that requires a deft hand. The production values do not have to be very high as a simple basic set up can still be inviting for those who are willing to learn more about the topic.
The second thing to remember is to educate the viewer about the business’s products or services. Often what prevents a potential customer from taking the leap with a new product or service is the intimidation of having to learn something new. When this initial learning curve is softened through content that comes directly from the horse’s mouth, it creates a kinship with the audience that compels them to loosen their purse strings. A well-informed consumer will keep coming back again and again. Creating high-quality educational content will also establish a business as an authority on the subject which will yield dividends multiple times over in the long run.
The last thing to keep in mind is to engage the audience and to answer their questions. Understanding a product as a creator is often taken for granted. One might overlook simple questions as being too trivial to explain. This creates a disconnect as some viewers might be left in limbo about the basics of the product. It is, therefore, necessary to open an honest conversation with the audience, listen to them, and change the course of the content being created based on the feedback. This is an ever-shifting process and will be effective in creating enormous goodwill with a brand’s core audience.
ASGM has been creating SEO strategies for businesses since 1990. ASGM can be contacted at its phone number or it can be reached at its email.
Unless you’ve been living under the rock, you've probably heard of the app TikTok. Even in this pandemic where most of the world's population has been under varying degrees of lockdown, TikTok has been making waves in the tech world, with the pandemic actually furthering its popularity. Despite the app being embroiled in a lot of controversies, with actual countries (e.g., India) banning its use in their territories and President Trump also threatening to stop its use in the USA, TikTok's popularity has not waned, if not gone stronger. To think that only a few years ago, it was a promising app, but not as huge as it is today. From 13 million videos being uploaded when it was still Musical.ly in 2014, the number of uploaded content pieces has dramatically increased with its user base growing by close to 800% today.
With millions of users uploading millions of videos every day and being seen by millions of other users who are in the app just to consume videos, it would be a mortal sin for online marketers to ignore the audience in this app and not use it to promote their businesses. Of course, the potential for advertising businesses in the app is huge, something that has not escaped the observation of various businesses who have actually found success in using the app for their online marketing efforts. Moreover, the app itself has realized this promising facet of its business, so much so that it has TikTok For Business, a platform for businesses to use exclusively for them to maximize the app for their marketing efforts.
So, now, the question is, should your business also jump on the TikTok bandwagon?
TikTok for Business: An Intro
Simply put, TikTok For Business is a sort of one-stop-shop for marketers to use the app as an advertising medium. By using this platform, there is no need to make a thorough, planned strategy as the platform will instead help business with going through the entire process, including the creation of ads, itemization of budgets, effectively reach target audiences, and interpretation of campaign data. So, the goal of TikTok for Business is to help businesses with the technical side of using the app so they can give more attention to creating more effective content. TikTok for Business makes all types of advertising available for businesses and depending on the data, businesses can then decide on which type or form they could use to be more effective in amassing a larger audience and engaging with them.
The Variety of Advertising Options in TikTok
You might think that advertising in TikTok is boring and does not offer a lot for business marketers since the platform pretty much only hosts videos. However, TikTom for Business encourages businesses to make these videos in five different formats, making the platform way more exciting than it seems to be. Businesses can roll out TopView ads, which appear once daily when users open their apps for the first time that day. There are also In-Feed ads that appear on the For You page of users, branded hashtags that businesses can use to generate content from the app’s users based on the hashtag they promote, brand takeovers wherein the app features only one brand daily and that business takes over everything -from top view ads to branded hashtags so users will only be exposed to that business the entire day, and Branded Effects where 2D, 3D, or AR images of a business can be used and included into user’s TikTok videos.
Is it right for your HVAC business, though?
With the app's current popularity with most businesses, it must be tempting to say the least for HVAC business to join the bandwagon and ride in the app's popularity to benefit them. Just don't forget that this decision ultimately depends on whether your business goals are in line with the benefits and outcomes you might reap from advertising on TikTok.
Curious if TikTok should be in your digital marketing mix? Contact us for consultation.
The following article Does Marketing on TikTok Something You Should Consider? is available on http://www.allsystemsgomarketing.com/
via All Systems Go Marketing - Feed https://www.allsystemsgomarketing.com/digital-marketing/does-marketing-on-tiktok-something-you-should-consider
La Mesa, CA-based All Systems Go Marketing would like to reach out to the wider public to share insight on online marketing through one of their blog posts. The full article can be viewed here: https://www.allsystemsgomarketing.com/content-marketing/no-slacking-off-with-your-online-marketing-efforts.
Some companies may be thinking that they should put their digital marketing efforts on hold due to the negative effects of the COVID-19 pandemic. The world economy is in a downturn, but those who are capable of reading through the current situation know that this is actually the best time to double down on online marketing efforts. Everyone is staying inside their homes without much social interaction, and people are spending most of their time on the internet and social media. This makes the current situation an excellent opportunity to strengthen digital marketing and online advertising efforts. In general, All Systems Go explains that there are three major actions that all companies can take in order to make the most of this crisis.
First and foremost, businesses need to ascertain their target audience. Companies must be aware of their customers and ensure that their target audience knows who they are, where they can be found and how their products and services can be availed. This is especially true during these days where there is less business activity going on (since most brick and mortar stores are closed). Despite the overall drop in business operations, the current situation has also led to certain companies, such as those who sell products, online experiencing a boom. These businesses can use this sudden surge of sales that they are experiencing as an opportunity to ride the wave and extend their success. In order to do this, they need to ascertain which parts of the market are contributing to their increase in sales.
Companies benefit when people know about them. Ad campaigns on social media can be done even with small budgets, and they should prove to be effective. Companies can also get their name out there by undertaking small tasks, such as updating their blogs, posting on social media and launching email campaigns to raise brand awareness.
The next step companies can take is to convert potential customers to sure buyers. Not all businesses are experiencing a boom due to the current COVID-19 situation. In fact, many are facing a reduction in their daily operations. These businesses can take this opportunity to maximize conversions from the marketing efforts that they have launched in the past. They can study and assess the user journey of the targets of their marketing campaigns. They can check details such as where email campaign recipients stopped clicking and where the most fallouts occurred during previous UTM campaigns, for instance.
Businesses can then consider why their target audience stopped where they did and find opportunities to convert potential customers to sure buyers. It is crucial for businesses to understand whether their checkout process was a bit too slow, the buttons in emails for calling clients to action were not very compelling or the pages where the buttons led clients caused a loss of interest. Finding the parts of marketing campaigns where leaks and lost opportunities occurred can help companies improve their marketing efforts and lead to a higher conversion rate of potential customers.
Last but not least, business owners can focus on testing different marketing strategies to identify which one works best for their business. According to Business2Community, “Not only is testing beneficial to the whole world in determining who among us has the COVID-19 virus; it is also something that is very helpful in your online marketing efforts. As mentioned earlier, you may be losing conversions because your call-to-action buttons do not inspire much action. So, why not experiment on different call-to-action statements to be sent out to different people and see which among the statements gets more responses? Aside from call-to-actions, you may also do split tests on email subject lines, headlines, copy, images and even colors. You may do tests of your websites, email campaigns and even social media posts.”
Those interested in learning more about marketing and letting their businesses thrive during the current COVID-19 situation may check out All Systems Go Marketing’s website for more details. The digital marketing team may also be reached for further information.
The HVAC Business Tuneup Guide - The Intro
It's 2021, so what better time to kick the tires, check the oil and examine the coolant in your HVAC business! Follow us on FB: https://www.facebook.com/allsystemsgo... Check out our website: https://www.allsystemsgomarketing.com/ Book a chat with us to see if we can help: https://calendly.com/asgm/15min
All Systems Go Marketing, based in La Mesa, California, has taken the initiative to advise the local community on how to stay active in digital marketing during the COVID-19 pandemic. The digital marketing agency, which has been active since 1999, chose to address this topic in a blog post published on their official website.
All Systems Go Marketing stresses the importance of being understanding, empathetic and to not fall into the temptation of overly pushing one’s products and services to their customer base. Overt marketing and sales effort during the pandemic will only leave a negative impression within the community. A business must make an effort to not be seen as an immoral or opportunistic company.
You may be reading this in December, which means you only have a few days to enjoy this dreadful year of 2020 before plunging on to a hopefully better new year of 2021. And with the coming of the new year comes new hopes and increased speculations that 2021 will be a return to a more active business environment. That means that you need to think of how you can reverse the losses you experienced in 2020 and advance your business with the new year. the question is, have you thought of marketing strategies and plans to elevate your business to the top or are you still reeling from the blows that 2020 has dealt to your business? Well, not to be a party pooper, but now's the best time to pick yourself up, dust yourself off, leave the pity party that is 2020, and move on to better things in 2021!
So, what's your online marketing strategy in 2021? You may realize that even in these uncertain times we live in due to the pandemic, you notice some businesses still killing it as their content has become viral, engaging consumers even if most of them are holed up in their homes, afraid that they might catch the virus if they step out and socially interact with the rest of the world. Take note though: These viral content products didn't just come out of thin air. They are products of careful planning, agile action, and timely decisions where everything aligned - the content, the goals of the company, its voice and tone, and the interests of the audience.
So, if you have decided that this coming year will be the year your business makes a splash with your online marketing efforts, consider three strategies that have proven themselves to be effective to a number of businesses that have implemented them in the past years. Take your pick from account-based marketing, collaboration, and turning your customer base into evangelists for your business.
A high-impact marketing strategy you may consider is ABM or Account-Based Marketing. This marketing approach includes marketing initiatives and programs that are personalized and highly targeted to specific accounts for your business to grow. When you implement ABM, you must treat every client or account as an individual. Thus, marketing to each accordingly will be different - no approach is the name to every individual. The content that you use for one potential client is different from another potential client. Challenging, yes. Rewarding, yes as well. Your potential clients may feel that you really know their individual needs and concerns, so your efforts will likely put you in their favor. Measuring the success of ABM strategies can be a bigger challenge, though.
Stop, Collaborate, Listen, and Win!
One of the lessons this pandemic has reminded businesses is that there is, indeed, strength in numbers. When your business finds a partner that you can collaborate with, try to milk it. The benefits of partner collaboration abound - you get a bigger audience with the expanded reach of your partner's. Moreover, costs can also be decreased because you are working with another entity that may be willing to invest financial resources for your collaborative efforts to bear fruit. Alas, a collaborator will also expose you not just to a new audience but also different perspectives and insights that you may not have considered when you were only working by yourself.
Use your users to spread the word
Making customers evangelists of your business is very impactful, as they will most likely lead you to more potential customers who will also spread the word about your business, and so on and so forth. To be successful in this marketing strategy, you need to be successful in three sections: attracting customers, engaging with them, and delighting them so much that they will shout the name of your business to the high heavens. If you are considering this strategy, remember to strengthen your customer service, don't leave your customers out in the cold, and provide them with an amazing product or service.
Get in touch with us for more strategies on high impact online marketing moves.
Get More Impact for Your Digital Marketing Moves in 2021 Find more on: http://www.allsystemsgomarketing.com
via All Systems Go Marketing - Feed https://www.allsystemsgomarketing.com/digital-marketing/get-more-impact-for-your-digital-marketing-moves-in-2021
HVAC Business Tuneup Guide Intro
A new year has arrived for everybody, including HVAC business owners. It's a good time to reflect, and tune up the ol' company engine. Is your company performing like a dragster, or running like a Yugo? The HVAC Tuneup Guide is a series, so we'll start here, with the origin.
Depending on where you live, you may have already been working from home for at least eight months now. With the cases of COVID19 skyrocketing every single day and the best-case scenario for the release of the vaccine still weeks away, it may be safe to conclude that we will still be spending the remaining weeks of 2020 and even the start of 2021 working in our pjs, in the comforts of home. If that is the case, then you may already be a master in the art of presenting anything and everything, from monthly reports to marketing pitches, right? Right?
Or maybe you are still finding this entire scenario ridiculous and long for the days when you can see your boss or your prospective client face-to-face when you are throwing some ideas to them on how to effectively market their businesses online. Do not worry though, because you may not be alone in that. So many marketers, especially those employed by agencies are more at home with the practice of wooing clients by pitching to them in person. Gone are the days of firm handshakes, casual small talk, and after meeting drinks with teammates when you get to sign your client (or get a yes from your boss). Now, everything has to be done online. Hopefully, you have already found your rhythm and gotten used to it. If not, here are some tips on acing virtual pitches that should result in equally satisfying results as when you are doing in-person pitches.
The prep work
As in when you are doing in-person marketing pitches, you need to do a lot, if not more prep work when presenting pitches virtually. You need to be comfortable with the tech-related aspects of your presentation, such as sharing your screen so that everybody will see your presentation deck, as well as with troubleshooting possible tech difficulties in a virtual meeting, such as poor video, no audio, video and audio not in sync, and choppy video or audio because of intermittent Internet connection.
of course, you also need to diligently prepare the pitch itself. Map out the portions where you will be sharing your screen, when you will need to see your audience (a must in your pitch's Q&A portion) and you need to determine the length of your pitch, obviously. There are a lot of behind-the-scenes action in virtual meetings and you cannot afford to have a bored audience who might get distracted by a family member, the antics of noisy neighbors, or even passing vehicles.
Finally, part of your preparation would be to know your audience intimately well. A lot of sensory cues are not readily available in virtual meetings, so you might miss changes in facial expression, uncomfortable noises because everybody is on mute, and body language. If you know your audience very well, you will be guided on how to roll out your pitch effectively.
As with an in-person pitch, practice makes better pitches. Your pitch being a virtual one will be more of an advantage since you can record yourself rehearsing and the recording will be like the experience your audience will have on your actual presentation. In fact, do several recordings of your practice so that you can have a back-up of your actual pitch. That way, if things on your pitch day become a series of unfortunate events, then you have the option of just actually playing your recorded pitch. You can give yourself some peace of mind knowing you have a back-up when virtual sh*t hits the fan.
Best practices on D-Day
On your actual pitch, make it a point to be as spontaneous and lively as possible. The format is already virtual, so the human interaction element of your pitch is already diminished. You don't want to treat your audience to an overly rehearsed pitch that may get into robotic and artificial territory. The suggestion above of playing your rehearsal during your pitch is just for worst case scenarios involving technical failure. It is still best for you to pitch clearly and naturally and your audience deserves nothing less.
Want more tips on effective online marketing? Send your concerns our way.
Making Your Online Marketing Pitching Work Find more on: The All Systems Go Marketing Blog
via All Systems Go Marketing - Feed https://www.allsystemsgomarketing.com/digital-marketing/making-your-online-marketing-pitching-work
As a marketer or in some cases, the one-man team of your business, your life is bound to be hectic. Answering gazillions of emails, having to tend to customers, and toying on some ideas to generate leads do not cover even a quarter of the things that you need to do in the name of growing your business. Thank God we are already living in the digital age and thus, there are tools and technology that should aid us by making some of these tasks simpler. But then, because everybody knows about these tools already, expectations are heightened anew, especially that of customers who feel that their concerns need to be addressed the millisecond they communicate it to a customer service professional.
Such is the double-edged sword that marketing automation entails. The tools and technology mentioned above are part of marketing automation. For example, a website visitor setting up an account in your website gets to use your website and take advantage of your products of services immediately after successfully setting up that account. No need to visit your office! No need to email (or fax if you are stuck in the 1990s) membership forms! Everything is automatic!
But as mentioned earlier, the extensive use of marketing automation technology has also spoiled all of us in the worst way possible. We get paranoid if we don't receive a confirmation email of the purchase we finished 10 seconds ago. Were we duped? Did we visit a scam online shopping site? If we keep on hitting the unsubscribe button to an email, we don't want to receive anymore, why do we still keep on receiving emails from the same company? Has our email been hacked?
As a marketer, you need expert degree knowledge of marketing automation. After all, these tools are available to compliment your current marketing efforts.
The pros of marketing automation
With marketing automation, we save time. tedious tasks we try to avoid as marketers get done efficiently. This is especially true in gathering information on leads. Moreover, with marketing automation, we get to take care of those leads en masse while still making each and every lead feel as though we've personalized our customer care efforts.
The forms of marketing automation
Marketing automation comes in many forms. There's the most common form, email marketing automation which removes routine tasks such as welcoming new customers (hi, thank you for creating an account on our website), purchase confirmation (you've bought five flower arrangements charged to your credit card), and re-engagement (hey, we missed you on our website for months, come visit us!) away from your to-do list as a marketer. There's also social media marketing automation, which marketers can use in a variety of tasks, from scheduling the release of content in their company's social media assets to giving automatic responses to users engaging with their chatbot after office hours. There's also advertising automation, which tails (or for lack of a better term, stalks) web users into reminding them of things they have searched on websites by releasing ads of those things in the new websites the stalked user has visited. There's also mobile marketing automation where customers receive SMS blasts in public places to "inform" them of sales and promotions near them. Finally, there's CRM automation that is heaven-sent for marketers as if practically does what marketers are supposed to do manually - from scoring leads to sending information of these prospects to the sales team.
Should small businesses get into marketing automation?
Alas, the question for SME owners. Marketing automation that is done right unfortunately doesn't come cheap. If you have the budget, go ahead. If you don't, it is best you save up for it. Do not dabble into those free versions of marketing automation software that might do more harm than good for your business.
For more information on how you can make marketing automation work for you, get in touch with us.
Are You Ready to Get Into Marketing Automation? is available on The All Systems Go Marketing Blog
via All Systems Go Marketing - Feed https://www.allsystemsgomarketing.com/digital-marketing/are-you-ready-to-get-into-marketing-automation
All Systems Go Marketing, a La Mesa, CA-based HVAC digital marketing services provider, has just posted a blog on their website regarding how heating and air service providers can take their SEO game plan to the next level. They know the right way to do this because they have been helping to make HVAC companies the marketing leader in their areas for several years now. They use SEO methods that adapt to the times and when combined with extensive social marketing research it enables them to design impactful digital marketing plans for their HVAC customers.
The company’s new blog post commenced by saying that every business knows exactly how important SEO is today because of the amount of time that people spend in front of their computers and looking at their smartphones and other gadgets. That’s why businesses have to find ways to use SEO to their advantage so they show up in internet searches before other HVAC customers in their area. All Systems Go Marketing’s goal is to help their heating and air customers show up on the first page of search providers such as Google and even better yet help them show up number one. The company can do this because they have over 20 years of experience in the field designing campaigns from bottom up.
It went on to say that few fields in the computer world change as often as search engine optimization. The blog also mentioned that at one point in time SEO was totally in the hands of content marketers but that has changed drastically. Now successful SEO game plans often fall under the site developer’s duties and the more tech-savvy individuals that they have working for them. This is something that started to come into play in 2017 when such things as machine learning that uses algorithms became more complex. That has resulted in SEO creation becoming more technical in nature than ever before. This means businesses that do not have dedicated digital tech specialists working for them will have trouble coming up with successful SEO campaigns. The article stated that’s where expertise like All Systems Go Marketing provides can prove invaluable for those businesses that want to improve their online search ranking.”
In the newly posted article, it went on to say that at All Systems Go Marketing they start helping formulate an SEO game plan for their clients by doing three steps. The first is designing websites that use a competent user interface such as Google’s reputable ‘Mobile-geddon’. The blog stated that they also do comprehensive analytics of the websites that they create to assess what is working and what needs to be changed. It’s also important for them to fine-tune a client’s social media presence because it does not do any good to have such things as Facebook, Snapchat, and Twitter if people cannot easily find a business on them.
The blog also talked about the reality that very few businesses have the ability to survive if they do not have an impactful SEO strategy. That’s why it’s important for digital marketing companies such as them to also be connected with such well-known SEO services as Big Surf Digital. The importance of this in helping their HVAC clients stay visible and improve their search rankings cannot be emphasized enough. It says this is especially true now that the use of mobile devices has taken over online product and service searching and even the completion of the purchasing process. The newly posted article also talked about the need for website content to be relevant and of high quality but added even this is not good enough unless backed up by an effective SEO game plan. As the blog post wrapped up it talked about how if a company takes their SEO seriously, this can be a major step toward growth and expansion. For those who wish to see this All Systems Go Marketing blog article in its entirety, they can refer to https://www.allsystemsgomarketing.com/hvac-seo/take-your-seo-game-plan-to-the-next-level.