All Systems Go Marketing, a digital marketing company in the San Diego area, has published a new page on their website that details the benefits of local SEO to service based businesses.

The company is offering a 90 day guarantee on its Local SEO services, an uncommon move for digital marketing companies at a time when many digital marketers are offering a "wait and see" approach to local positioning.

"Executing on Local SEO has always been a monster part of our business," said Craig Wright, Owner and Sales Manager at All Systems Go Marketing. "Certainly, offering an in your face guarantee is not something we do lightly. But the fact is, 95% of the time about 10 minutes of research will tell us with complete certainty what we are able to do for the client."

All Systems Go Marketing also offers national SEO for businesses that need it, but often the costs can far exceed the benefit now that much of search has a local component to it. Going forward, with the majority of searches taking place on smart phones, the local aspect of a search is expected to be all encompassing.

"While our client base has always been made up of smaller brands looking to go National, it became clear around 2015 that these opportunities were fading fast in a lot of industries," said Wright. "Certainly when we began in 2001 the search market was split up into a lot of parts, but with Google dominating the search market all over the world, when they speak, you have to listen!"

According to recent studies, 97% of consumers use Google to find local businesses. Outside of advertising, being listed in local search is the most consistent way to put a brand in front of paying customers. Still, many small business owners assume that there is no possible way that their business will be listed at the top of the local search listings, perhaps due to long standing myths.

"It's really kind of amazing that small business owners on one hand use Google every day to find local businesses, and yet never think about researching what it would take for them to rank," said Wright. "People assume that Google provides these listings to high spending advertisers or to companies that they somehow prefer, but in fact the whole setup is algorithm based. The idea that there are companies that somehow receive 'preferential treatment' is ridiculous."

While Google is working hard to ensure that there are as many advertisements on a search screen as possible, this does not limit the effectiveness of being listed locally in what many call the "Google Maps Pack". In fact, there are literally thousands of markets across Canada and the United States where there are no ads at all, and results in the Maps pack have by far the best visibility.

What's more, studies show that consumers tend to trust the Google Maps Pack far more than they do advertisements, which is the kind of authority that every local brand should be looking to exploit.

"Like it or not, 'Ad Blindness' is only getting worse for consumers as they feel as if they are constantly being advertised to," said Wright. "A local business that has the profile to be ranked in the maps pack doesn't feel like an ad, which creates implicit trust from the get-go."

While any business can rank in the Google Maps Pack, the results tend to be algorithmically generated. Fortunately, there are signals that a business can provide through their MyBusiness listing to ensure that they are well represented when local consumers are looking for their service.

https://www.youtube.com/watch?v=wolIXpTkJE8

"Local businesses that are not ranked in Google for local searches are missing out on monstrous amounts of customers," said Wright. "Fortunately for our clients, we've been able to help!"

source https://www.pressadvantage.com/story/41972-seo-service-discusses-local-seo-benefits-in-new-blog-post

Local SEO
All Systems Go Marketing 8064 Allison Ave #108, La Mesa, CA 91942 ( 619) 304-0152 www.allsystemsgomarketing.com https://www.google.com/maps?cid=3391001622412908037 https://allsystemsgomarketing.business.site/ https://www.google.com/search?q=local+seo&kponly&kgmid=/g/11c6dy2jzr Local SEO is the term people often use for Google Maps Ranking, which is a phenomenal way to add leads and sales to any service business. local business seo google maps ranking local seo services google local seo local online marketing

All Systems Go Marketing, an SEO company from California, has published a blog post offering tips for those managing a business’s SEO strategy and social media platforms to get the best out of their efforts.

ASGM says that the biggest pitfall while managing a business’s online marketing is compartmentalizing the efforts across multiple fronts. The trick, according to the blog post, is to bring the disparate worlds of SEO and social media together and have them work in conjunction with each other. It is necessary to leverage both these solutions because they offer a vast opportunity for any business, especially when it comes to lead generation. It is often better to spend the time and effort in growing and building a following organically than acquiring it through brute force means like buying leads. The former leads to less dependency and brings the market to the creator, business, or service provider.

Social media is a great way to send a message to the entire world about the brand’s core identity. It helps create a rapport with the customer by giving them an accessible platform for getting in touch. It is essentially the face of the company. A lot is riding on getting the image exactly right as a good first impression can go a long way. SEO on the other hand is a way for the business to carve out a niche for itself. SEO makes sure that when users search for a query, the business’s resources that can help answer those questions, show up at the top of their search result. This can be implemented by thorough site optimization and a clear content strategy.

The blog post says that the best way to harmonize both these strategies is to follow a few simple guidelines. The first is to fill out all the social media profiles on the biggest platforms. When creating a brand, it is important to go where the consumers are. So there should be an effort to create a consistent profile across all the platforms where the target users are. This will go a long way towards creating visibility. Most importantly, it gives the company a place where they can engage with their audience. Answering questions and learning from the community is an important step towards building trust.

The next step is to share as much content as possible on social media as possible. This content will be shared and appear in many customers’ feeds, possibly introducing them to the business. There is also the possibility of the content going viral which will bring more eyeballs to the business’s core product or service. As the content becomes more popular and as people start to link back to them, it will create subject matter authority for the business. Here, the blog post mentions the power of inbound links and their effect on growth. Another thing to remember is to use social media as a syndication platform, a launching pad for all the company’s content. Once strong social signals go out it will help build the brand’s image.

Finally, the blog post mentions networking with influencers to get broader coverage. Companies should not underestimate the strength of a strong social connection. It will boost the company’s marketing efforts. When social media links bring in traffic from external sources, it also increases viewership on other parts of the company’s digital presence. For example, a tutorial video could lead a user to a company’s landing page which can then be used as the start of a sales funnel. The compounding effect of social media marketing is very lucrative.

A spokesperson for the company says, “All Systems Go Marketing is a digital marketing services company that has been in operation since 1999. Our mission is to create profits for our clients. Our methods are based on the latest social marketing research, proven search engine performance, algorithm analysis, and real results. If you are struggling to get started with building a digital brand, our years of experience will no doubt prove useful to you.”

source https://www.pressadvantage.com/story/40976-local-seo-expert-published-blog-post-discussing-seo-strategies-for-social-media

There was a time when Facebook was considered the silver bullet in online marketing. In the late 2000s to the early 2010s, you will be in a bind if you look for a business that hasn't found success or hasn't benefited from using this social media to market their business. It was pretty much the heyday of Facebook, so everyone, including businesses who hitched their wagon to it found a lot of positive effects in using the platform for their online marketing efforts. Businesses were quick to form an audience with Facebook users and actually interact with them through their pages, so the engagement was very effective, resulting in more brand loyalty.

But of course, as with any other business, things change, things get complicated, and things will never be the same again. Facebook became a business that saw the opportunity of profiting from businesses that use their platform by restricting the organic reach of the business' posts so these brands have no choice but to invest more in paid advertising. Facebook has gotten embroiled on data security concerns and lately on issues alleging the platform to promote the proliferation of fake news. Various businesses actually staged a boycott, cutting their Facebook advertising budgets, which although wasn't that successful, signaled a huge problem with the platform. On the users' side, Facebook's reputation has gotten a beating with its involvement in the previous elections and the surfacing of so many pages peddling fake information.

But despite this, it cannot be denied that Facebook is still the top social media platform in terms of user population. The concern now for businesses is if it is still wise to advertise with the biggest social network platform in the world.

Are small businesses getting hit?

With the various issues Facebook must face particularly in the areas of security and authenticity of its user database, the platform has no choice but to constantly upgrade its security efforts. There have been regular efforts (monthly or weekly, it seems nowadays) for fake accounts to be taken down and pages related to these fake accounts to be disabled. While these efforts are well and good, small businesses may have become victims of this. As recently as November 2020, business pages of some small businesses have been blocked by mistake by AI algorithms that mistake content on these small business pages as offensive ads. With their pages unusable during the biggest sales events of the year, businesses struggling from the effects of the pandemic yet took another hit that has caused them so much anew.

For many small businesses, Facebook has become a potent financial lifeline, but there have been drawbacks that include problems with the company’s content-moderation software, limited options for customer support and lack of transparency about how to fix problems.

(Via: https://nypost.com/2020/11/27/facebook-mistakenly-bans-some-small-businesses-ads/)

As the growth in Facebook advertising continues it is tempting to think Facebook Pages are not a great way for a business to gain engagement. However, as with any social media platform, it all comes down to understanding both the functionality and the culture of the people using it. Facebook has always been a place where people connect with other people: friends, acquaintances, and (more recently) those who share common interests through groups.

(Via: https://brandastic.com/blog/are-facebook-pages-still-useful/)

Effective use: Facebook Groups

With Facebook's pages being strictly (and in a lot of cases erroneously) policed by artificial intelligence algorithms, small businesses might want to look for other venues in the platform to seek the right audience and engage with them. One good idea for this is through Facebook Groups. Groups usually get moderated by its own administrators and members also get screened, so the chances of interacting with more authentic accounts who are genuinely interested in topics of that particular Facebook group is better.

Here’s a hot fact: customers are loyal to companies that treat them well. Inviting fans to be part of a community and engaging with them directly and regularly shows you care and builds invaluable loyalty and trust. If you want to take your relationship with your customer to the next level, a Facebook group is a great way to get serious.

(Via: https://blog.hootsuite.com/facebook-groups-business/#benefits

So, how about your own biz's FB page?

If your business doesn't have a dedicated page yet, it is high time you should have one already, or you might get duped by someone who already made a page with your business name, maintained it for years already and will sell it to you at an exorbitant price. With the concerns mentioned earlier, just exercise control over maintaining your page. Make sure that the quality of your page is consistently high so that it doesn't become a platform of followers with fake profiles and users from content farms who proliferate fake news.

Visit www.Facebook.com/Business and click on “Create a Page” in the top right corner. Keep in mind, you’ll need to link this business page to a personal account. Typically, the account of your social media manager (if you have one) is the best option. If not, use the account of the employee who will spearhead your Facebook marketing strategy.

(Via: https://learn.g2.com/facebook-business-page)

 

If you have decided in making Facebook a major platform of your marketing efforts, get in touch with us.

The following article Is Marketing on Facebook Hurting You? Read more on: http://www.allsystemsgomarketing.com/

via All Systems Go Marketing - Feed https://www.allsystemsgomarketing.com/uncategorized/is-marketing-on-facebook-hurting-you

Unless you’ve been living under the rock, you've probably heard of the app TikTok. Even in this pandemic where most of the world's population has been under varying degrees of lockdown, TikTok has been making waves in the tech world, with the pandemic actually furthering its popularity. Despite the app being embroiled in a lot of controversies, with actual countries (e.g., India) banning its use in their territories and President Trump also threatening to stop its use in the USA, TikTok's popularity has not waned, if not gone stronger. To think that only a few years ago, it was a promising app, but not as huge as it is today. From 13 million videos being uploaded when it was still Musical.ly in 2014, the number of uploaded content pieces has dramatically increased with its user base growing by close to 800% today.

With millions of users uploading millions of videos every day and being seen by millions of other users who are in the app just to consume videos, it would be a mortal sin for online marketers to ignore the audience in this app and not use it to promote their businesses. Of course, the potential for advertising businesses in the app is huge, something that has not escaped the observation of various businesses who have actually found success in using the app for their online marketing efforts. Moreover, the app itself has realized this promising facet of its business, so much so that it has TikTok For Business, a platform for businesses to use exclusively for them to maximize the app for their marketing efforts.

So, now, the question is, should your business also jump on the TikTok bandwagon?

TikTok for Business: An Intro

Simply put, TikTok For Business is a sort of one-stop-shop for marketers to use the app as an advertising medium. By using this platform, there is no need to make a thorough, planned strategy as the platform will instead help business with going through the entire process, including the creation of ads, itemization of budgets, effectively reach target audiences, and interpretation of campaign data. So, the goal of TikTok for Business is to help businesses with the technical side of using the app so they can give more attention to creating more effective content. TikTok for Business makes all types of advertising available for businesses and depending on the data, businesses can then decide on which type or form they could use to be more effective in amassing a larger audience and engaging with them.

Apart from promoting a product or service, the hashtag challenge also gives customers a voice, an opportunity to express their views and emotions. Perhaps the biggest benefit is the connection that develops between the brand and its customer.

(Via: https://justcreative.com/2020/08/29/tiktok-marketing/)

The Variety of Advertising Options in TikTok

You might think that advertising in TikTok is boring and does not offer a lot for business marketers since the platform pretty much only hosts videos. However, TikTom for Business encourages businesses to make these videos in five different formats, making the platform way more exciting than it seems to be. Businesses can roll out TopView ads, which appear once daily when users open their apps for the first time that day. There are also In-Feed ads that appear on the For You page of users, branded hashtags that businesses can use to generate content from the app’s users based on the hashtag they promote, brand takeovers wherein the app features only one brand daily and that business takes over everything -from top view ads to branded hashtags so users will only be exposed to that business the entire day, and  Branded Effects where 2D, 3D, or AR images of a business can be used and included into user’s TikTok videos.

In fact, with a little bit of hard work, determination, and knowledge about your target audience, you can easily start getting your brand name in front of the right people.

(Via: https://boosted.lightricks.com/the-ultimate-tiktok-marketing-guide/

Is it right for your HVAC business, though?

With the app's current popularity with most businesses, it must be tempting to say the least for HVAC business to join the bandwagon and ride in the app's popularity to benefit them. Just don't forget that this decision ultimately depends on whether your business goals are in line with the benefits and outcomes you might reap from advertising on TikTok.

HVAC contractors who experiment with TikTok need to keep their posts light, Jacobs said. Quick instructional videos on topics such as tying a fish fly or cooking an easy recipe prove popular. Jacobs suggests doing something similar to promote an HVAC business.

(Via: https://boosted.lightricks.com/the-ultimate-tiktok-marketing-guide/

 

Curious if TikTok should be in your digital marketing mix? Contact us for consultation.

Ready to Have a Part in Some TikTok Action? was first published to www.allsystemsgomarketing.com

via All Systems Go Marketing - Feed https://www.allsystemsgomarketing.com/digital-marketing/ready-to-have-a-part-in-some-tiktok-action

All Systems Go Marketing, a digital marketing agency based in La Mesa, CA, wants to advice businesses not to neglect their blogs, despite their apparent decline in popularity because of the rising interest in social media and videos. According to them, blogs continue to be valuable in SEO efforts and in boosting the ranking of a website in the search engine results. An important reason is that blogs are unique due to a number of reasons. These reasons include the flexibility afforded by blogs such as their ability to contain other content formats, such as videos and infographics; the fact that there are still a substantial number of blog followers; and the observation that blogs can offer some kind of intimacy with a brand or business.

Craig Wright, owner of All Systems Go Marketing, says, “Blogs are still an integral component of your online marketing mix and should never be disregarded. Have a look at your blog, put some life into it, and be amazed by the results. Let us help you bring more customers to your business even in these troubling times.”

One way to increase the impact of a blog for digital marketing is to use social media to promote blog articles. This is actually a no brainer because most people, especially during the current pandemic, are finding comfort in using social media networks while staying at home. It is therefore a good idea to use a business’ social media pages to promote certain blog entries. People will likely read those blog entries if they have been posted on social media. And chances are, they will make some comments about the articles and they may also start to follow the blog and continue reading articles from there. They may even share some blog articles on their social media and the number of people reading the blog may grow exponentially.

An important advice to follow in using a blog to promote a business online is to ensure that it has a unique personality. This can be done by using a redesigned logo, creating a new tagline, or applying a new website template. It is also a good idea to respond to comments to let people know that the business has personality and this can make the blog be noticeable among the crowd.

Another way to make a blog work in helping to promote a busines online is to make sure that its content is varied. If it only contains long text articles, blog visitors may soon get bored. Other forms of content should be used to ensure that readers continue to be interested. Using videos, infographics, listicles, and other forms of content can add spice to the blog and ensure that people are motivated to visit the blog and digest some of its contents.

Meanwhile, All Systems Go Marketing is an SEO company that was established in 1999 and since then, they have been working with small and mid-sized businesses to help them enhance their online presence and get more customers. In 2015, they decided to focus their efforts exclusively on the HVAC industry. While their personnel have changed through the years, they continue to focus on boosting their clients’ profit by providing the latest SEO methods, the latest social marketing research, search engine algorithm analysis, and genuine results.

HVAC contractors who will use the services provided by All Systems Go Marketing will be paying for performance, unlike with other SEO companies that ask for substantial upfront fee. They will assess the HVAC website and the current situation of the contractor and offer a true assessment of what can be done. Only a small upfront cost will be asked before they begin their services. And because they also believe in the importance of accountability, they don’t offer long-term contracts with lock-in requirements. This means that clients can simply stop whenever they want without worrying about any consequences.

Those who are interested in the digital marketing and SEO services provided by All Systems Go Marketing may want to check out their website, or contact them on the phone or through email.

source https://www.pressadvantage.com/story/40974-digital-marketing-agency-stresses-importance-of-blogs-in-seo

All Systems Go Marketing, an SEO company founded in 2001, has published a blog post discussing the strategies that businesses can use to create video content that resonates with their audience and brings invaluable exposure in times of the pandemic.

Videos have always been a robust source of viewership for scores of businesses around the world. The ease of understanding information from a video ranks it high on the list of content that an audience chooses to consume. Since watching a video is a passive effort, often they attract more viewers than written content on some blogs. With the pandemic, content creators are moving to newer social media channels that favor short-form content. ASGM says that this is an untapped market that can be used to bring an audience to a business. Videos even have a possibility of going viral, resulting in a windfall of viewership that can be leveraged to educate a large market for a business’s products and services.

ASGM says that as companies are dealing with lockdowns all across the world, keeping the marketing machine running smoothly has become a challenge for many industries. In such a scenario, it is wise to turn to nontraditional methods of marketing in the hope of carving out a niche for oneself. The blog post published by ASGM says that businesses should focus on creating content that is effective, engaging, appealing, and high-quality. A notable challenge is the creation of such content despite remote work requirements. Depending on the scope and nature of the industry that the business is involved in, the location for shooting the video can be as simple as someone’s bedroom or the humble garage. ASGM says that instead, businesses should focus on some key aspects of the content to get the highest marketing return.

The first tenet of a well-produced video, according to ASGM, is to teach, demonstrate and attract an audience. The idea is to hook as many people in as possible with the core product or service that is being offered. The core appeal should be laid out as simply as possible. There should be a gentle introduction that encourages newer audiences while still providing enough useful information to those who are already well informed about the subject. This is a delicate balancing act that requires a deft hand. The production values do not have to be very high as a simple basic set up can still be inviting for those who are willing to learn more about the topic.

The second thing to remember is to educate the viewer about the business’s products or services. Often what prevents a potential customer from taking the leap with a new product or service is the intimidation of having to learn something new. When this initial learning curve is softened through content that comes directly from the horse’s mouth, it creates a kinship with the audience that compels them to loosen their purse strings. A well-informed consumer will keep coming back again and again. Creating high-quality educational content will also establish a business as an authority on the subject which will yield dividends multiple times over in the long run.

The last thing to keep in mind is to engage the audience and to answer their questions. Understanding a product as a creator is often taken for granted. One might overlook simple questions as being too trivial to explain. This creates a disconnect as some viewers might be left in limbo about the basics of the product. It is, therefore, necessary to open an honest conversation with the audience, listen to them, and change the course of the content being created based on the feedback. This is an ever-shifting process and will be effective in creating enormous goodwill with a brand’s core audience.

ASGM has been creating SEO strategies for businesses since 1990. ASGM can be contacted at its phone number or it can be reached at its email.

source https://www.pressadvantage.com/story/40973-seo-company-all-systems-go-marketing-publishes-blog-post-discussing-video-content-creation-strategies

Unless you’ve been living under the rock, you've probably heard of the app TikTok. Even in this pandemic where most of the world's population has been under varying degrees of lockdown, TikTok has been making waves in the tech world, with the pandemic actually furthering its popularity. Despite the app being embroiled in a lot of controversies, with actual countries (e.g., India) banning its use in their territories and President Trump also threatening to stop its use in the USA, TikTok's popularity has not waned, if not gone stronger. To think that only a few years ago, it was a promising app, but not as huge as it is today. From 13 million videos being uploaded when it was still Musical.ly in 2014, the number of uploaded content pieces has dramatically increased with its user base growing by close to 800% today.

With millions of users uploading millions of videos every day and being seen by millions of other users who are in the app just to consume videos, it would be a mortal sin for online marketers to ignore the audience in this app and not use it to promote their businesses. Of course, the potential for advertising businesses in the app is huge, something that has not escaped the observation of various businesses who have actually found success in using the app for their online marketing efforts. Moreover, the app itself has realized this promising facet of its business, so much so that it has TikTok For Business, a platform for businesses to use exclusively for them to maximize the app for their marketing efforts.

So, now, the question is, should your business also jump on the TikTok bandwagon?

TikTok for Business: An Intro

Simply put, TikTok For Business is a sort of one-stop-shop for marketers to use the app as an advertising medium. By using this platform, there is no need to make a thorough, planned strategy as the platform will instead help business with going through the entire process, including the creation of ads, itemization of budgets, effectively reach target audiences, and interpretation of campaign data. So, the goal of TikTok for Business is to help businesses with the technical side of using the app so they can give more attention to creating more effective content. TikTok for Business makes all types of advertising available for businesses and depending on the data, businesses can then decide on which type or form they could use to be more effective in amassing a larger audience and engaging with them.

Apart from promoting a product or service, the hashtag challenge also gives customers a voice, an opportunity to express their views and emotions. Perhaps the biggest benefit is the connection that develops between the brand and its customer.

(Via: https://justcreative.com/2020/08/29/tiktok-marketing/)

The Variety of Advertising Options in TikTok

You might think that advertising in TikTok is boring and does not offer a lot for business marketers since the platform pretty much only hosts videos. However, TikTom for Business encourages businesses to make these videos in five different formats, making the platform way more exciting than it seems to be. Businesses can roll out TopView ads, which appear once daily when users open their apps for the first time that day. There are also In-Feed ads that appear on the For You page of users, branded hashtags that businesses can use to generate content from the app’s users based on the hashtag they promote, brand takeovers wherein the app features only one brand daily and that business takes over everything -from top view ads to branded hashtags so users will only be exposed to that business the entire day, and  Branded Effects where 2D, 3D, or AR images of a business can be used and included into user’s TikTok videos.

In fact, with a little bit of hard work, determination, and knowledge about your target audience, you can easily start getting your brand name in front of the right people.

(Via: https://boosted.lightricks.com/the-ultimate-tiktok-marketing-guide/

Is it right for your HVAC business, though?

With the app's current popularity with most businesses, it must be tempting to say the least for HVAC business to join the bandwagon and ride in the app's popularity to benefit them. Just don't forget that this decision ultimately depends on whether your business goals are in line with the benefits and outcomes you might reap from advertising on TikTok.

HVAC contractors who experiment with TikTok need to keep their posts light, Jacobs said. Quick instructional videos on topics such as tying a fish fly or cooking an easy recipe prove popular. Jacobs suggests doing something similar to promote an HVAC business.

(Via: https://www.achrnews.com/articles/144084-tiktok-takes-off-but-should-hvac-contractors-hop-on

 

Curious if TikTok should be in your digital marketing mix? Contact us for consultation.

The following article Does Marketing on TikTok Something You Should Consider? is available on http://www.allsystemsgomarketing.com/

via All Systems Go Marketing - Feed https://www.allsystemsgomarketing.com/digital-marketing/does-marketing-on-tiktok-something-you-should-consider

La Mesa, CA-based All Systems Go Marketing would like to reach out to the wider public to share insight on online marketing through one of their blog posts. The full article can be viewed here: https://www.allsystemsgomarketing.com/content-marketing/no-slacking-off-with-your-online-marketing-efforts.

Some companies may be thinking that they should put their digital marketing efforts on hold due to the negative effects of the COVID-19 pandemic. The world economy is in a downturn, but those who are capable of reading through the current situation know that this is actually the best time to double down on online marketing efforts. Everyone is staying inside their homes without much social interaction, and people are spending most of their time on the internet and social media. This makes the current situation an excellent opportunity to strengthen digital marketing and online advertising efforts. In general, All Systems Go explains that there are three major actions that all companies can take in order to make the most of this crisis.

First and foremost, businesses need to ascertain their target audience. Companies must be aware of their customers and ensure that their target audience knows who they are, where they can be found and how their products and services can be availed. This is especially true during these days where there is less business activity going on (since most brick and mortar stores are closed). Despite the overall drop in business operations, the current situation has also led to certain companies, such as those who sell products, online experiencing a boom. These businesses can use this sudden surge of sales that they are experiencing as an opportunity to ride the wave and extend their success. In order to do this, they need to ascertain which parts of the market are contributing to their increase in sales.

Companies benefit when people know about them. Ad campaigns on social media can be done even with small budgets, and they should prove to be effective. Companies can also get their name out there by undertaking small tasks, such as updating their blogs, posting on social media and launching email campaigns to raise brand awareness.

The next step companies can take is to convert potential customers to sure buyers. Not all businesses are experiencing a boom due to the current COVID-19 situation. In fact, many are facing a reduction in their daily operations. These businesses can take this opportunity to maximize conversions from the marketing efforts that they have launched in the past. They can study and assess the user journey of the targets of their marketing campaigns. They can check details such as where email campaign recipients stopped clicking and where the most fallouts occurred during previous UTM campaigns, for instance.

Businesses can then consider why their target audience stopped where they did and find opportunities to convert potential customers to sure buyers. It is crucial for businesses to understand whether their checkout process was a bit too slow, the buttons in emails for calling clients to action were not very compelling or the pages where the buttons led clients caused a loss of interest. Finding the parts of marketing campaigns where leaks and lost opportunities occurred can help companies improve their marketing efforts and lead to a higher conversion rate of potential customers.

Last but not least, business owners can focus on testing different marketing strategies to identify which one works best for their business. According to Business2Community, “Not only is testing beneficial to the whole world in determining who among us has the COVID-19 virus; it is also something that is very helpful in your online marketing efforts. As mentioned earlier, you may be losing conversions because your call-to-action buttons do not inspire much action. So, why not experiment on different call-to-action statements to be sent out to different people and see which among the statements gets more responses? Aside from call-to-actions, you may also do split tests on email subject lines, headlines, copy, images and even colors. You may do tests of your websites, email campaigns and even social media posts.”

Those interested in learning more about marketing and letting their businesses thrive during the current COVID-19 situation may check out All Systems Go Marketing’s website for more details. The digital marketing team may also be reached for further information.

source https://www.pressadvantage.com/story/40186-all-systems-go-shares-tips-on-content-marketing

The HVAC Business Tuneup Guide - The Intro
It's 2021, so what better time to kick the tires, check the oil and examine the coolant in your HVAC business! Follow us on FB: https://www.facebook.com/allsystemsgo... Check out our website: https://www.allsystemsgomarketing.com/ Book a chat with us to see if we can help: https://calendly.com/asgm/15min