While people fear that the COVID19 has already caused a massive blow to our health system, we are also experiencing devastating effects of the crisis on the world's finances. Companies are cutting down staff, people are losing their jobs, and it seems that there is still no end in sight. If your business is still standing, you can count yourself as one of the lucky few. However, you need to exercise extreme caution, that is, if you want your brand still alive once the crisis is past its peak and people settle into the “new normal”.
You definitely cannot go back to a sort of “business as usual” mode as we are still in the middle of this crisis. Yet, you cannot also just sit back and wait for all of this to be over, because no one really knows yet when this crisis will come to pass. What you need to do is work on calculated steps so that you can still do business and weather through the crisis without taking a huge hit. In the arena of digital marketing, what would those calculated steps mean? For sure, that would include one thing – the customer. In order to survive this crisis and thrive past it, you need to keep your existing customer base with you and hopefully get a few during this period. So, the question now is, how can you keep your current customers happy while forming new relationships in these volatile and uncertain times?
They have to know you’re still alive
Stay in touch with your customers. You must not allow your customers to forget you especially in these times. You cannot afford your customers forgetting you, especially if your product or service is non-essential. Sen out an announcement through email about your current situation. Be transparent in telling them of how the virus has impacted your business and finally, you have to assure the readers of your announcement that you are doing the best to still be there for them and that you will together brave the situation.
Keep your comms constant and relevant
Now that you’ve taken the first step in reaching out to your customer, make a consistent effort in communicating with them. Why? Times are hard, people are not allowed to gather, and your customers will surely appreciate a friendly word, even if it's from a business. Consider what your audience is going through now, so dispensing advice through blog entries, emails, or social media posts would make those who read them feel connected to your company. If your business has products or services that could actually help your customers in these hard times, then by all means inform them.
Get them engaged
Make full use of what social media offers by letting these platforms be your means to two-way communication with customers. Respond to comments and direct messages to give your social media persona more dynamism and credibility. These ideas do not really require a budget, as you only have to invest time to properly engage with them using tools you already have. Quizzes and contests may also be some things you can consider for customer engagement.
Learn more tricks to let your business stay afloat during these troubled times through best practices in online marketing. Reach out to us at All Systems Go Marketing.
Retain Your Customers – Now and Beyond COVID-19 was initially published to http://www.allsystemsgomarketing.com/
La Mesa, CA based All Systems Go Marketing recently published ‘Getting the Most out of GMB,’ a blog post that aims to shed light on the Google My Business platform. All Systems Go Marketing is a Digital Marketing Services company which has been working towards creating profits for their clientele since 1999. Their latest blog post, which can be read at https://www.allsystemsgomarketing.com/hvac-seo/getting-the-most-out-of-gmb, is meant to assist clients in utilizing Google My Business for maximum impact.
The post tackles the importance of having a Google My Business account. To quote the post, “If you have an online business, then having a Google My Business account is one of your must-haves. Without one, you are missing out on a lot of opportunities eCommerce makes available, especially for local sales.” The opening lines tell the reader exactly why one must make the most of a GMB account, as not using one can lead to a business losing out on many opportunities. The blog also informs clients that most businesses do not take full advantage of the benefits of GMB, which is why considering it as a part of a digital marketing strategy as soon as one can is a smart decision.
This post also educates the client about Google My Business as a whole. “Google My Business was established by the world’s largest search engine for businesses to easily connect with potential and current customers in their area,” they explain. The ability to connect with potential customers is an element clarified within the blog post, and it also reiterates that customers have, “built a need for the internet to have a directory for online-savvy users like them.”
All Systems Go Marketing bases their methods on the latest Social Marketing research, proven search engine performance, algorithm analysis and real results. The blog post too shows this approach, as the post informs the client about performance statistics, going on to state that, “GMB has proven itself to be an effective tool, with a Bright Local survey revealing that businesses using it get more than 1,000 monthly customer searches, 16% from direct searches and 84% from discovery searches.” The post adds on to this by highlighting the benefit of visibility in the digital market.
At this point, the agency discusses how business may take advantage of GMB’s benefits. GMB makes it easier for current and potential clients to discover a business, no matter their location. Having a GMB account increases brand visibility and allows a business to display important information regarding the services provided or company approach. It also gives customers a convenient platform to leave reviews for the business. “Above all, GMB is free for you to use!” explains All Systems Go Marketing.
A GMB can serve as a platform for effectively and directly interacting with customers, as a company can directly respond to reviews left by a client. A business can also communicate with customers by learning how they found the specific business. This information can then be used to strategize online marketing efforts. Utilizing this tool can lead to a business emerging at the top of local search results. The agency further highlights the importance of reviews, stating that, “Positive and high-quality reviews from authentic customers will enhance the visibility of your business, with more potential customers most likely to locate and visit your store.” The post provides links to external information from sites such as Business 2 Community and Search Engine Land.
Google My Business is now a “must-have” for local and small businesses, along with SEO. With time, Google search content relies more on GMB content to rank local brands and businesses. The usefulness of this new platform is a key feature in this blog post as it discusses the benefits and prominence of GMB in the current, digital marketplace. The post also makes it a point to inform clients that this, “platform is increasing both in usefulness and prominence, and Google will obviously introduce more features and changes to it as it becomes more important.”
To find out more about All Systems Go Marketing, one may visit the agency’s website and blog. Those interested may also contact the company via phone call, email or social media.
Although a lot of us may see blogs as a bit old school and have since then been eclipsed in popularity and influence by other content formats like videos and social media, we should never commit the sin of abandoning all efforts on it. Blogs are still relevant and are unique for many reasons. There are still quite a good number of blog followers, they can be flexible because they can house other content formats like infographics and videos, among others. Finally, blogs give us that sense of intimacy with a business or brand. Although we know that this is not the case, we get a sense like we are reading a company's diary written by its prominent figures when we read a blog.
So, if you are thinking that your company's online marketing resources are better spent on video production or maintaining a troll farm who can write hundreds of positive reviews about your company daily, you are totally mistaken. Inject back life into your blog, Here's how:
Make your social media work for your blog
We all know that people, especially in this era of lockdowns, and stay at home efforts, live on social media. So, why not use your social media assets to promote your blog entries? People will read your blogs if you post your entries on social media. They will comment on articles that have an impact on them and they will most likely follow your blog to read on your other entries. If they like what they read, they will also share your blog articles on their social media, so that's added promotion for your biz.
Your blog has to have a personality
A lifeless, old, boring-looking blog will certainly not attract new visitors. Inject some life into your blog with a new tagline, a new logo, or a new template, perhaps. Reply to comments left on your entries to let the readers see that your blog and company has personality. You cannot afford to blend in and be just another blog in the wide and hugely competitive world wide web. Adding zest and personality to your blog will make it stand out.
Shake things a bit, content-wise
As an old adage goes, variety is indeed the spice of life. Your readers can only consume so many long-form articles before they try to find other forms of content that will revive their interest. Listicles, videos, infographics are just some content forms that not only will pique your current reader's curiosity but may also attract new readers. Just because one content type works doesn't mean you'll serve that for the entire life of your blog. That's going to bore your readers and limit your content options.
Blogs are still an integral component of your online marketing mix and should never be disregarded. Have a look at your blog, put some life into it, and be amazed by the results. Let us help you bring more customers to your business even in these troubling times.
The post Remember Your Blog? Make It Work For You See more on: ASGM
All Systems Go Marketing, a La Mesa, CA based online marketing service, has just published a blog post titled ‘Online Marketing: The First Steps.’ The post discusses how a new commercial enterprise may get started in online marketing, especially given the fact that both customers and other businesses have begun using the internet to do business.
With half a billion active users daily in 2019 and a very favorable forecast for 2020, it is no wonder why many online marketers have decided to jump and join the Instagram Stories wagon. The platform may only be in its 4th year, but it has taken the lead in terms of the number of users when it comes to mobile video platforms, letting its competitors including Snapchat, TikTok, and its sister company's Facebook Stories eat its dust.
Instagram Stories has taken the lead because of several factors, including the built-in fan base of Instagram. Social media users who want to be rid of trolls on Twitter and the prevalence of fake news on Facebook took refuge in Instagram, which stayed true to its bread and butter offering, photo sharing, until 2016. Once Instagram Stories was introduced, the platform was successful in holding on to the users Instagram already has by providing simple quirks to its offerings on IG Stories - live videos, voting posts, and photos with captions and stickers that would disappear after 24 hours. Also, not a lot of fanfare and faddish elements are involved in IG Stories, unlike Snapchat and TikTok filters that pretty much wane in popularity after a few months.
Now that Instagram Stories has established itself as a leader and more formats have been introduced, online marketers should take advantage of this and see which format is most effective and engaging to its audience. After all, it is not enough that you just join Instagram, have an account, and post some stories. Many companies have joined the bandwagon, so now the challenge lies in setting yourself apart and rising above the competition. Do you know which IG Stories formats work for your intended audience?
Short Stories for Your IG Stories
Quiz or Poll Your Way to IG Stories
That'll Teach Them
If you want to explore Instagram Stories more and see make it work to your business' advantage, get in touch with us at All Systems Go Marketing.
How to Make Instagram Stories Your Digital Marketing Ace is republished from https://www.allsystemsgomarketing.com
La Mesa, California based All Systems Go Marketing is pleased to share a new blog post in which they outline how HVAC businesses can utilize Search Engine Optimization (SEO) to its fullest. Their goal is to give these businesses the tools and perspective they need to succeed in their respective regions, building on the internet and the wide range of opportunities it presents.
The latest blog entry published by All Systems Go Marketing addresses one of the most common concerns for business owners: how to know if they are getting the most out of their SEO efforts. While SEO plays a significant role in the success of a company, it often comes shrouded by a degree of uncertainty and understanding as to how it actually works. It can also be hard to comprehend the various factors that play a role in the effectiveness of SEO as a whole.
Craig Wright, a representative of All Systems Go Marketing, says, "With business sites applauding the benefits of SEO, it does not come as a surprise that even those lacking online marketing budgets are allocating resources and time to this field. However, the truth is that not all SEO practices are good for your website, especially when using shortcuts and sketchy methods to produce quick, yet unreliable, results. While figuring the nature and efficacy of SEO can be a difficult process, we have shared a few points that should help you get a better grasp of the topic and its implications.”
Wright states that failing to measure the success of their own SEO practices is one of the most common mistakes that business owners make. When it comes to judging the results of SEO on a website, going by gut feelings or instincts is not enough. Sometimes, even the number of sales generated and their website’s placement on search engines is not enough to judge the effectiveness of the SEO they have set in motion.
In these cases, the only reliable way to determine SEO performance for a given site is by using measurement tools from enterprise SEO platforms like Searchmetrics, Ahrefs and seoClarity. These tools pull data from multiple sources to present users with an accurate analysis of their website’s SEO health. While the cost of using these sites is high, it can also produce a high return on the initial investment, helping business owners adapt existing strategies and approach their SEO efforts from a different angle.
Web analytics software can also produce similar results. Software like Google Analytics and Adobe can present business owners with key performance indicators of their SEO efforts, including revenue and traffic. Google Analytics is among the most popular free tools, and it is used by more than half of all websites on the internet. These analytics can be combined with Google’s Search Console tool, which provides an accurate of the site’s clicks, rankings and impressions.
All Systems Go Marketing also states that Google Ads can similarly help provide an accurate evaluation of a website's SEO. By using it along with Google's Search Console, business owners can generate reports for paid ads and organic listings. While the raw amount of data produced by these tools can be overwhelming at first for people who are not pay-per-click (PPC) practitioners, it should not be too difficult for them to become familiar with the intricacies of the subject over time.
“The important thing about these tools is knowing how to make the most out of them," states Wright. "As a business owner, you should keep your company's best interests at heart, and you should be willing to go to any extent to guarantee that your efforts and investment are producing the results that they should. If you find yourself struggling, seeking professional advice is always an option, as you should not let your SEO efforts go unsupervised."
All Systems Go Marketing specializes in the building, implementation and monitoring of SEO. The company boasts several years of experience in the industry, and they are widely considered one of the best marketing agencies in the US. Their services include Digital Marketing/SEO, Pay Per Click and Social Marketing, all of which are catered towards HVAC businesses.
The company's website offers more details on All Systems Go Marketing and their services. Interested parties may reach out to Craig Wright to follow up on any inquiries as well. Additionally, the company can be reached through their social media pages.
In terms of effectiveness, it cannot be denied that along with blogs and SEO, video has joined the club. You can point to social media as the main drivers of video's surging popularity, as these platforms have updates that have heavily favored video over other forms of content. These updates in turn have reflected the changes in preference of upcoming market segments such as the millennials and Gen Z on how they want to learn about new and exciting products and services. While they still like reading, watching has become a more convenient and thus more preferred option when it comes to consuming content.
So, while it's easy to advise businesses to funnel more marketing efforts to video, our current situation may not entirely favor it. Don’t get me wrong: The market for videos is now bigger than ever, with the lockdown forcing people to stay at home and do more indoor activities (hello, social media). It is businesses that will be challenged with this current scenario. Offices are closed, production studios are not operational and locations are limited. Thus, the challenge: Can companies produce effective, engaging, appealing, and high-quality videos even with the production challenges of remote work?
You may argue that social media influencers are cashing in on this quarantine period to make videos from their homes or wherever they are located, giving their content an air of authenticity and relatability. So, why not use this for your business as well? yes, you can, and with a bit of planning and making sure you are putting the right content, you can also use the lockdown and the "new normal" to your business' advantage. You don't really have much of a choice with location, so a lot of the quality and usefulness of your video will heavily depend on the content. So, what online marketing videos would be a hit to consumers even if done remotely?
Teach, Demonstrate, and Attract an Audience
Explain Your Areas of Expertise
Ask and Answer
Looking for more ideas to grow your HVAC business? We at All Systems Go Marketing can definitely help you.
Marketing Videos to Do When in a Lockdown Find more on: All Systems Go Marketing
La Mesa, California based digital marketing company All Systems Go Marketing has published a new blog post that explores how success can be found with voice search. All Systems Go Marketing exclusively provides a variety of digital marketing services for HVAC companies.
Craig Wright, a representative for All Systems Go Marketing, says, “Over the past few years, voice search has seen a phenomenal rise in popularity. Slowly, but surely, people are embracing voice-activated technology, whether it’s using voice search on their phones or trusting voice assistants like Alexa or Siri to take care of day-to-day business. This rise in the use and popularity of voice search also means that the landscape of online searches are changing. Where a web user in the 2000s would see a page containing ten text results, the modern web user sees more results in a wide variety of shapes. This also means that companies have to change how they approach digital marketing. One such way to do that is to embrace voice searches yourself.”
As All Systems Go Marketing explains, the rising complexity of technology and the sophistication of those using it means that search engines are evolving, adapting to both users and technology. With most users now getting more comfortable with voice searches, it is expected that search engines will also further invest in making voice searches easier to access and use.
According to All Systems Go Marketing, the growth in the popularity of voice searches can only be described as staggering. The company shared data that showed that close to 59% of American consumers used voice search in 2019—but only around 12% of businesses were on Alexa, and the adoption of Google Assistant among brands was even lower. All Systems Go Marketing says that, while voice applications are still in their infancy stages for businesses, it is not the case with users, and that means that businesses should start adapting for voice searches.
The company also explains how voice searches work. In the blog post, All Systems Go Marketing writes, “Once a voice-activated search pushes through, the search engine turns it into a written query. Although the process can be quite smooth since the topical queries get linked in logical fashion, search engines can get ‘stuck’ with a query when the voice owner (aka the searcher) uses vernacular or has a particular accent or different speech pattern, so the best answers to the searcher’s query may not be offered.”
The blog post also goes on to explain that voice searches work differently with keywords than text searches do. Due to the fact that searches done through voice recognition are much longer, descriptive and have the tone of natural human conversation, the old method of cramming keywords into content becomes less viable. All Systems Go Marketing suggests that companies should get into the habit of using long-tail keywords or three to four-word phrases that are extremely specific to the product or service being sold. The company explains that this will help to keep the conversation going when the user is interacting with virtual assistants rather than leading it to a dead end.
Further, the blog post reads, “The types of queries performed via voice search tend to be direct and loaded with intention since there is no visual interface. Typically, these searches are more like commands than they are research-oriented—e.g., 'Siri, call the closest Home Depot.' With more customers asking for directions, hours, and phone numbers, B2Bs need to optimize their SEO strategy to include voice and accommodate direct actions via voice search. In the long term, this might require hiring a designated voice SEO manager to ensure success as this technology drives more change.”
Wright adds, “If you are thinking of adapting your business to take full advantage of the rise in the popularity of voice searches, you need the services of a digital marketing agency that is very familiar with the subject. That’s us. If you’re interested in getting started with voice searches, feel free to get in touch with us.”
Those who want to learn more about All Systems Go Marketing and their services are welcome to visit the company's website. They encourage interested parties to get in touch with Craig Wright directly via email or phone, and the company can also be reached through the contact form on their website. All Systems Go Marketing maintains a presence on Facebook where they frequently post updates, share media and communicate with their clients.
You may think that because the economy is in a downturn and everyone is on lockdown, that your digital marketing efforts should also be put on hold for a while until the adverse effects of the COVID19 pandemic subside. But if you are enterprising and smart enough to read through the situation, you know that there's never been a better time to level up on some efforts for your business, particularly on the online marketing front. Everybody's home, not a lot of social interaction is done, so most people just spend their days chilling and going online to chill. Why don't you take this opportunity to strengthen your digital marketing strategies then? Here are three things you can definitely do:
Ascertain your target audience
Do you already have a target audience? Does your target audience even know your business exists in the first place? With less business activity these days, your target audience (who may turn out to be your potential customers) need to know that you exist, where to find you, and how to get your products or services. This actually also goes to businesses experiencing a boom now (for example, anything that can be purchased online), where you can take this sudden boom in your business to ride the wave and stretch your success. To do that, you need to know which market segments are causing your prosperity. Simply put, you need people to be aware (more aware, if they are not already) of your business. An ad campaign, even with a tiny budget, on social media, where everyone is now, should work. Update your blogs, social media posts, and email campaigns for more people to notice your business.
Convert your potentials to sure buys
If your business is currently slow, then take this lull in your time to maximize your conversions from marketing efforts you may have rolled out in the past. Look at the user journey of the audience of your campaigns. Where did the recipients of your last email campaign stop clicking? Where were the most number of fallouts in your last UTM campaign? Why do you think this is where they stopped? Where did you lose your chances of converting these audience members into buying customers? Your checkout process might be too slow, your call-to-action buttons in your emails may not have been too compelling, or your landing pages may have made them lose interest. Find out where these leaks are and think of ways to cover these leaks and lead your potential customers to a sure conversion.
Test, test, and test
For more advice on letting your business thrive even during these uncertain times, we have more information for you.
The following blog post No Slacking Off With Your Online Marketing Efforts Read more on: http://www.allsystemsgomarketing.com
All Systems Go Marketing, a La Mesa, CA based online marketing company, has just published a blog post titled ‘Is There Something Wrong with Your Online Marketing Efforts.’ The post takes a look at what may be affecting a business’ online marketing schemes and how these issues may be resolved. The blog post also outlines ways in which businesses can increase the effectiveness of their internet marketing efforts.