You have tried your hand in social media marketing, above the line marketing, below the line marketing, account-based marketing, partnerships and collaborations, and now you're asking if you've exhausted all methods or if you've only scratched the surface. Truth be told, the field of digital marketing alone is so diverse that there are many ways of adapting so many strategies into your own campaigns. Of course, you have to remember that trying to be a Jack (or Jill) of implementing all these marketing strategies may end you up as a master of none. With that, depending on your workforce bandwidth and budget, be more discerning of which strategy or tactic you should employ for your business.
Having said that, here is another marketing strategy to consider - real-time marketing. Simply put, it is marketing that involves rolling out marketing tactics in real, or near real-time in reaction to current events or happenings in your geographical area or field of business. So, instead of executing a marketing plan that you or your team has worked on for months, your company reacts to something that has happened in your market recently, whether it's in politics, arts, culture, or a local human-interest story by making it an integral component of your marketing efforts. Of course, there is still planning involved in real-time marketing, although the timelines set for this is much quicker. This means teams (or whoever) executing real-time marketing has to act with agility and a sense of urgency. If not, the "moment" of the event or phenomenon you (or your business is) are reacting to may already have passed, thus making your marketing move stale.
Getting real-time marketing information of your website visitors so that you will know what exact service or product you can highlight to him or her also counts as real-time marketing. That said, these efforts require a lot of resources to profile your visitors ASAP and creative and quick-witted minds that know how to turn recent events into marketing gold fast before your competition does. So, the question is, does your company have these resources ready?
The key is knowing your visitor
A key ingredient of a successful real-time marketing effort is having sufficient knowledge about your visitors. If you know their backgrounds, why they visited your site, what it exactly they are looking for, and how they are looking for it, then you have the ways of providing them with relevant marketing information that will further entice them into action, may it be to sign up for an account with your shopping site or immediately purchase your offerings.
Can your small business hop on the bandwagon as well?
As mentioned above, there may be a need for huge resources if you want to implement real-time marketing, particularly in software that tracks customer behavior and profiles them. Of course, the dividends pay off as these companies roll out more effective messaging that their followers gobble up and share, which further raises the profile of these companies and allows them to extend their audiences even further. What smaller companies can do to also even just savor a tiny portion of the benefits would be to engage with the posts of the larger companies to call the attention of the larger companies' audience and possibly lure them to having a look at your business.
Don't get carried away!
Of course, since real-time marketing involves immediate reactions, you might fall into the tendency of responding to information right away without giving substantial thought to your reaction. Reactionary is good, but in a lot of cases, being too quick diminishes the careful thought you put in your actions, so careless ensue, which in some cases, merits customer dissatisfaction. Remember that while speedy is a desired characteristic of RTM, efficiency, which is reacting properly in a set timeframe) is better.
If you want to grab more customers for your company, check out this page.
The blog article Ready to Market in Real Time? is available on ASGM
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So You Had A Bad Year in HVAC... What Now?
No matter the market conditions in your area, any HVAC company can have a rough year. Whether it's a lack of jobs, bad weather or a low-margin competitor, the key is not to let it get to you. Use the year end as a restart, and make sure your mindset hasn't been affected by a rough 2020.
All Systems Go Marketing, based in La Mesa, California, is taking the initiative to educate their clients and community on the basics of search engine optimization. The company has published a new blog post on their website titled ‘Back to Basics With SEO’s Ingredients’.
Thus, if one’s company is a small business that is just starting with local SEO, it is advisable to not assume that the company’s brand is being searched for by web users on a large scale. The post advises one to try using, “keywords that are at least relevant to your business. Those words that rank higher when you run them through tools like FatRank will obviously benefit your business if you include them in your pages’ content.” This is why it is crucial to research which keywords related to the business are most likely to be searched on Google.
To learn more about the basics of SEO or the services offered by the company, one may visit the company website. One may also call or email the team for further inquiries.
La Mesa, California digital marketing specialist All Systems Go Marketing is taking steps to help their community learn how to give their online businesses a visual edge. All Systems Go Marketing has made a name for themselves by providing exclusive digital marketing services for HVAC companies.
Craigt Wright of All Systems Go Marketing says, “If you are a small business that is just getting started with online marketing, you need to know that the field is very saturated and very competitive. Even with the best products and unmatched service, you’ll still find that if you are not utilizing effective SEO strategies, you’ll end up being an unknown to the denizens of the Internet. The battle for customer recognition and search engine rankings is so competitive that you need to have a tight grasp of all of your content. The good news is that if you have a lot of visual content, learning how to take full advantage of it can give you the edge you need.”
In a blog post titled ‘Get Your Online Biz a Visual Edge,’ All Systems Go Marketing lists a few ways visual content can be developed and optimized to maximize the benefits they bring to a business. The company warns that there still needs to be a fair amount of work done to optimize visual content assets, given that high ranking visual content cannot be made up of a few royalty-free images and last-minute copy plastered on the website.
All Systems Go Marketing points out that, while posting images can improve a website’s aesthetics, it won’t help the website’s ranking in search engines if they are not relevant. Users want to see images that are relevant in addition to being interesting. A 2018 study proved that people tend to spend more time reading content and interacting with a brand if there are more relevant pictures included.
Another method suggested by the company is to use video. While text is still the predominant form of content on the internet, videos have been catching up. In fact, data shows that video has been proven to be very effective in conveying messages and making users act, with 2015 figures revealing that over $7 billion USD has been spent by companies just to be successful in online video marketing.
Further, while infographics are not commonly in use today, All Systems Go Marketing points out that this is not necessarily a drawback. The blog post reads, “the internet is not overly saturated with infographics, so it may be a good time to revisit this content form and use it to your advantage. Infographics are chock full of information that has a huge potential of being shared by information-hungry users, including bloggers who will refer you for the infographic while they get good quality content.” More information about using visual media to spruce up websites can be found in the full blog post.
Those who want to learn more about All Systems Go Marketing and the variety of digital marketing services provided by the company are welcome to visit the company's website to get started. Additionally, All Systems Go Marketing maintains a presence on Facebook where they frequently post updates, share media and communicate with their clients. In addition to Facebook Messenger, interested parties can also email or phone the company’s representatives directly to get in touch.
For a while, influencers have become one of the most important and effective marketing strategies, particularly with brands that heavily invest efforts on social media. Celebrities, thought leaders, and trend makers have become the most trusted means of getting the word out when it comes to brands.
But then, the Coronavirus pandemic happened. Influencers, particularly those engaged in travel and outdoor activities are now stifled with having to stay indoors. On the other hand, companies find it suspect to use people who can’t even go out to spread the word about their business. So, is influencer marketing dead? Not quite, but instead, there is a brewing evolution in its ranks.
More relatable, more engaging, more authentic, more effective
While it is true that influencer marketing may have started off as endorsements from celebrities - household names that have national or even international name recall, the trend these days for influencers is to be more authentic and highly engaging, qualities that may not really be expected of more popular figures who may not have the time to engage with each and every member of an online community. Those who can tap into the audience's want for a sense of belonging are at the forefront of the evolution of influencer marketing. After all, the audience of brands nowadays has more time in their hands to engage on social media, with the current lockdown situation. Moreover, the availability of time also allows them to be more conscious of which influencers are more present and engaging than those who just post content related to the brand but do not engage with the "community". This may be a cause of the shift towards the more engaging and relatable micro-influencers.
Diversity has become key, resulting in popularity of UGC
With the pandemic since February, another trend also rose - civil action towards equality and diversity. While movements like #MeToo already started last year, Black Lives Matters and racial equality issues became more popular this year, with even the pandemic not stopping people from taking matters into the streets. Thus, highlighting the diversity of a customer base in marketing messages is a must and no longer just some nice-to-have attribute. In the realm of influencer marketing, there is no better way to showcase diversity than to lend a voice to the users themselves. Users producing content is easy, convenient, and cheap, not to mention that it clearly reflects the diversity of the customer base of a business. With genuine users churning out reviews, tutorials, how-to’s, and other content, businesses can be revealed to not only serve a particular market segment. So, why not use it to a brand's advantage?
Creativity on the rise?
Influencer marketing has become more of a challenge with the current situation. How are influencers supposed to have photoshoots and produce other exciting content when everybody is still encouraged to stay at home? The challenge now is to produce content that is still compelling despite the limitations brought about by the pandemic. That, of course, will only depend on the amount of creativity both the influencer and the brand have. Despite limited resources caused by the pandemic, influencers need to step up their game by engaging with the community and coming up with creative ways to endorse the brand.
Do you need expert advice on getting into influencer marketing for your business? Let us guide you through the most effective digital marketing strategies.
Is Influencer Marketing Dead or Just Challenged? was initially seen on https://www.allsystemsgomarketing.com
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You are a small business and are hesitant to implement digital marketing campaigns. Chances are, this hesitation is brought about by the price tag that comes along with having to roll out anything on a digital marketing platform. And with reduced revenue brought about by the pandemic, you may think that you just don't have the financial resources to fund your digital marketing efforts all the way to success. Moreover, when we see a number of digital marketing efforts that were fleshed successfully, we can see the large amount of money that was poured into them, something you as a small business owner with limited resources may never pull off until the time your business accomplishes a breakthrough.
But as proven by a number of businesses as well, there are activities related to digital marketing that do not require business owners to cough up millions. These strategies are not even that sketchy or blatantly rolled out on a shoestring budget. They are actually effective activities that just happen to not cost a lot at all. Now that I have your attention, let us go through some of these strategies as it is sure that there are some things you can surely implement:
Link building is a technique that does not require a lot of cash if any at all. Moreover, you get to establish good relationships with other websites and blogs that have higher domain authority as you also build yours and, in the process, greatly and positively affect your SERP (search engine results page) ranking. Writing guest posts, rebuilding broken links, and social media links are good methods of link building, not to mention this content curation article.
Influencers are waiting
Getting influencers on board your digital marketing campaign may not necessarily be expensive as commonly perceived. Not a lot of influencers would demand cash for you to have relationships with them, so exerting effort in building bonds may not be useless at all. Get to see who's up and coming in your niche and reach out to them and explain what value you can provide them.
Your email list, fortified
Growing and improving your email list may require a lot of effort but will not burn a hole in your pocket. The initial tweaks you need to implement include making your subscription process more convenient and a more inviting opt-in form. Make sure you offer something valuable to users that will entice them to be included in your email list. Also, your landing page should be singularly focused on just getting email addresses and not confuse visitors with too much text and other distracting content. Of course, you also have the option of buying an email list, but we won’t get into that because we’re trying to save money, remember?
Want to get into digital marketing without hurting your company's finances? Get in touch with All Systems Go Marketing and we'll show you how.
Digital Marketing Need Not Be a Bank-Breaking Venture was originally seen on http://www.allsystemsgomarketing.com/
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Facebook vs SEO - Which Is Best For Your HVAC Company?
Two different HVAC marketing methods, stacked up and compared by this 20 year Digital Marketing veteran. Here we compare: 1. Speed Of Results 2. Lead Quality 3. Short Term Costs 4. Long Term Costs 5. Return On Investment For both methods, pointing out a lot of advantages and disadvantages of each. Watch and see the winner! #hvacmarketing #hvacleads Follow us on FB: https://www.facebook.com/allsystemsgomarketing Check out our website: https://www.allsystemsgomarketing.com/ Book a chat with us to see if we can help you: https://calendly.com/asgm/15min
All Systems Go Marketing (ASGM), based in La Mesa, California, recently published a blog post which explores the building blocks of content generation. The blog post, titled ‘Know These Three Content Building Blocks,’ is meant to educate the community on how to boost their businesses using online content. The company specializes in HVAC Digital Marketing Services, and they are utilizing their blog post to share some of their experience and insight.
In marketing, an often-overlooked part of any content is the headline. Actually, it is definitely not overlooked by readers and consumers, as the headline is what is usually regarded as content prime real estate. Even in traditional content formats like in newspapers and magazines, the first thing that catches the attention of the reader is the headline, because they are on top and their fonts are usually set differently. Rather, headlines are often overlooked by the people who make them – writers and content marketers to be exact. That’s because when these experts create content, they usually start off with a topic, making the headline among the last, if not the absolute last item they work on. Thus, the “art” of creating effective headlines is often lost and ignored, which is unfortunate because as mentioned earlier, headlines are quite important.
While we are in the subject of headlines, one of their most important components is their length. The number of characters in a newspaper or tabloid headline used to be counted so that they would properly fit in the space allotted. Headlines with too many characters will require the typeset or fonts to be smaller, which in turn will sacrifice its readability and efficacy. This goes the same for modern content platforms. An addition of a character or two will affect how effective a headline is. Headline length also differs according to platforms. Take note of how character-heavy headlines should be depending on where they will be published.
Get your SEO-friendly headline
When it comes to search engines, the first element that is usually being considered is the use of keywords. Of course, we do not recommend stuffing your headline with it, because using this keyword in your title is of the utmost importance. A lot of websites or content platforms may use SEO plugins that make sure that the title and meta content being displayed in a search engine is optimized. But if your platform doesn't have a plugin and the headline appears as it is on the search engine results page (SERP), then you would need to know the most effective number of characters that should be included in the headline that search engines favor.
Get your emails opened and read through
With emails, the headlines are only superseded in importance by subject lines. Some think it is wise to just have the same subject line and headline, while others think that they should not be the same but working them in such a way that the message is cohesive is important. But then, the important thing is for both your subject line and headline to make readers want to read through the rest of your email and not click on that delete or the send to trash link. Ultimately, the effectivity of these lines depends on your email's open and click-through rates.
For all other content...
For titles and headlines of other content such as blogs, the best titles would usually be short and sweet, ultimately depending on what type of content it is. LinkedIn post headlines are usually pegged at 40 to 49 characters, while blog post titles are recommended when at a maximum of 12 words, although 5 to 6 is best.
Learn more tricks and tips on digital marketing. Get in touch with us and take advantage of our wealth of marketing expertise.
The following post Get Your Headline Length In Order was first published to ASGM Blog
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La Mesa, California digital marketing provider All Systems Go Marketing is reaching out to share their newest blog post, ‘Explore More Platforms for Your Content.’ All Systems Go Marketing has made a name for themselves by providing exclusive digital marketing services for HVAC businesses.
Craig Wright of All Systems Go Marketing says, “It’s been a long known fact that content marketing is a crucial and effective strategy for any business trying to make it big in ecommerce, or in fact, any other kind of industry today. However, due to the tried and true nature of content marketing, this means that all social media platforms are saturated with content marketing from all sorts of companies. This oversaturation has led to a new problem for any business trying to do content marketing: it’s hard to stand out now. Then the question turns to whether content marketing is still effective today. The good news is that content marketing is still effective — all you need to do is change your approach a bit.”
In their blog post, All Systems Go Marketing points out the issue is that most popular social media platforms are the ones oversaturated, which means that there are still other avenues that a business can explore where they have the chance to stand out. Companies need to consider platforms beyond Facebook, Twitter and their blog and employ creative thinking to find other springboards that can launch them towards renewed content marketing success.
One such method that the company recommends is targeted email marketing. All Systems Go Marketing writes, “These days, email marketing has become a bit underused, having experienced high popularity in the mid-2000s. With increased security concerns over phishing email scams, it’s no wonder why consumers have shied away from emails. But then, you can jump on this opportunity to send personalized and targeted content to their inboxes and possibly delight your recipients. Emails, after all, can be used to promote or continuously communicate with prospective customers. Carefully managing your email list, making sure it is updated, can help you focus on reaching out to the right people.”
In addition to targeted email marketing, another solid avenue to explore is LinkedIn. According to All Systems Go Marketing, if business owners are not active on LinkedIn, they are missing out on a golden opportunity — especially if they have other businesses as their target market. Whereas competition across ‘regular’ social media has become cutthroat, it is not quite the same with LinkedIn. A well-thought out content marketing strategy will allow a brand to market themselves without too much fanfare yet more effectiveness.
The company also points out that annual reports can be a good way to utilize content marketing. The blog post reads, “Another effective method to market your content to other businesses would be annual reports. The official nature of these reports gives a lot of credibility to your company, not to mention prospective business clients can really dive deep into your business. What’s more, annual reports need not be text-heavy. They can also come in video or online presentation formats. Get creative and explore your options on how to present this information in a palatable way to your target market.”
All Systems Go Marketing also writes that earned media can be a great way to boost a business using content marketing. Most contemporary marketing efforts focus exclusively on social media and Search Engine Organization (SEO) that older, tried and tested tactics such as public relations and earned media have sometimes already been set aside. This means that today’s businesses can take advantage of industry publications, and having a PR agency which will use the many channels available to them is a good method to ensure that their brand gets maximum exposure. The full blog post on All Systems Go Marketing’s website has more details about other methods for content marketing along with statistics supporting their conclusions.
Those who want to learn more about All Systems Go Marketing and the variety of digital marketing services provided by the company are welcome to visit the company's website to explore further. Additionally, All Systems Go Marketing maintains a presence on Facebook where they frequently post updates, share media and communicate with their clients. Clients may also email or phone the company directly to get in touch with Craig Wright.