All Systems Go Marketing has published a blog post advocating for the use of interactive marketing for HVAC contractors.
HVAC contractors have the difficult task of communicating the effectiveness of their services to potential customers. Those who are looking for HVAC repair and maintenance online are most likely going to come across bland and boring text descriptions of a company’s services. All Systems Go Marketing’s blog post encourages the use of interactive marketing techniques to boost customer engagement and get better organic traffic to their website and social media.
The company says that interactive marketing has been a staple in traditional marketing techniques that aim to find customers where they most likely are going to be. However, online interactions still lack the dynamism needed to keep the target customer engaged. Some eCommerce sites have successfully integrated interactive marketing techniques to boost sales. The article says that HVAC companies can take a cue or two from existing campaigns that have proven to be highly successful. The article then goes on to recommend four different methods of adding interactivity to a customer’s online experience.
The first obvious candidate for improvement is text content. Text content is evergreen as almost everyone can access it without the need for special hardware or software. It may seem hard to make plain text articles interesting but the blog post quickly points out that this is a misconception. Text content can be supplemented with interactivity by creating quizzes, surveys, polls, embedded calculators, and other such widgets which require the end-user to give some input or feedback. This keeps them actively occupied with the content, increasing the chances that they go along with the product pitch. Text content also gives the company the chance to collect customer behavior data that can be analyzed to figure out buying patterns. The data can be used to create new offers and other engagement opportunities to retain existing customers and attract new ones.
The second possibility for adding interactivity is a chatbot. They are generally used on customer-facing websites to glean important relevant information from the customer. They can be used to give the customer options pertaining to how they want to interact with the website. Chatbots can be used to collect information from new customers and help them get on board the service. They can also help customers with frequently asked questions by pointing them towards the correct information resource. Overall, a chatbot can help a company reach a wider audience.
Another avenue of adding interactivity that the company talks about in its blog post is interactive video content. Bite-sized chunks of information can be communicated in a video format more easily than any other mode of communication. Visitors to the website are even more likely to click on a video link as they find them more effective. They are shareable, relatable, and much more engaging than plain text formats. Interactive videos can be of many different types such as live streams, real-time webinars, and interactive storytelling videos where users can influence how the story ends.
Finally, the article draws attention to AR as an exciting new prospect for making customer interactions more engaging. AR, which stands for augmented reality, allows the user to use a phone or other hardware with cameras and relevant sensors to interact with animations and presentations. It is a more immersive experience that requires customers to actively click on the screen, guaranteeing engagement. The article concludes by saying that though AR is very effective, it is not yet utilized in SEO for HVAC contractors to the extent that it can be, leaving the door open for a company to innovate and be a trailblazer.
All Systems Go Marketing provides digital marketing & SEO, Pay Per Click (PPC) advertising, and social media marketing to a variety of industries. It can be contacted at the phone number (888) 471-2746 or at the email id email@example.com. The company was established in 1999 and has over 20 years of real-world experience helping HVAC contractors find clients online.