So, you have your social media platforms ready and running. You have a Facebook account, an Instagram account, a LinkedIn page, a Twitter account, and you post regularly. It may feel to you like your digital marketing efforts on social media are in full swing and congratulations on that. But then, why aren't you getting traffic? Why is no one reacting to your posts? Do you even know who you are talking to on social media? While having these accounts up and running is half the battle won, not knowing who your audience is will only give you a huge headache.
Your social media target audience is the group that you want to engage with and appeal to in this wide world of social media. By now, you should already realize that you cannot talk, engage, and appeal to everyone on social media. One, the platforms themselves will not allow you to unless you pay them. Organic posting will expose you to a limited audience, and to reach a wide one, you would need to pay. Two, just like the physical market, different people have different needs. For example, why would you want to make your steakhouse business appealing to vegetarian Facebook groups?
Thus, it is important to find that target audience that will "speak your language" and will interact with your business sensibly. So, how will you get the groups who you want your marketing efforts to appeal to?
Do you know your buyer persona?
Where is your audience most active?
Peek into the competition
Are you decided on braving the current business climate and succeed with your venture? Get in touch with us and let us help your HVAC business succeed.
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