These days, it is most important for websites for their owners to run a comprehensive and complete SEO campaign to rank. The competition is already fierce in almost any arena, particularly HVAC, so if you still haven’t put the effort into optimizing your website and being updated with SEO trends, it is highly likely that your competitors who are ranking in search engines have already left you in the dust. SEO in today’s parlance would mean the consolidation of the best practices that search engines recognize that in turn make them reward the websites that adhere to these practices a high ranking. On the flip side, websites that do not follow these best practices are most likely to suffer from ruined rankings. Thus, it is important to recognize what mistakes borne out of not following SEO best practices are so that we can all fix and avoid them. You aren’t indexing your pages properly Of course, everyone with a website wants to have a high Google ranking. Unfortunately, this goal will never be met if Google’s bots cannot see the website in the first place. The biggest reason for this that your site’s pages are not properly indexed. Most problems connected to indexation are traced internally, with developers not allowing the page in your robots.txt file, or it may be that a page has a NOINDEX tag added to it. There are also cases wherein websites are crawlable, but Google only publishes a portion of what is expected, which may be a result of a manual action. In these cases, an audit for the entire website is needed. Through an audit tool, you will see the overall SEO health of your website, which pages aren’t indexed, which are in violation of Google's best practices, and which contain wrong tagging instructions. An audit is recommended regularly, possibly once a month.
Is your site a keyword cannibal? Another bad practice in the world of SEO is that most websites, especially marketing ones, have overly saturated some topics, causing sites to publish similar materials that contain more or less the same keywords. This makes all sites involved compete with the same keywords, and everyone ends up being victims because all rankings suffer. As complex as the issue may be because it involves other competing websites, there are also simple solutions, one being using a keyword mapping tool.
Are your site’s pages structured properly? You may wonder why your site is ranked lower than your competitors despite yours having more backlinks. These days, Google has become smarter about quid pro quo linking strategies; thus, having the largest backlink catalog does not guarantee high rankings anymore. Form and structure have become more important now more than ever. Thus, for example, even if you have the best 2,000-word article on the best clubs to go in your area if Google decides that the best format for that particular topic is an image gallery, the sites that have pictures of the nightspots would rank higher than yours.
Are your links coherent and well-distributed? Any visitor to your website should be able to go from a specific page to the homepage with ease, have a general idea of which section he or she is on your website, and be able to go anywhere with just links to guide him or her. If that’s the case with your website, then it has great internal linking. If visitors get lost, it may be because your developer may have concentrated only on linking pages that bring in more visitors. Ideally, links should be well distributed throughout your site, and not following this would cost your site high rankings.
Does your site load fast? How your page loads have been a major factor in search engine rankings for quite some time. But then, it might be that some have taken this factor for granted and forget to prioritize this factor. Not only will a slower site be ranked lower, but visitors also stay away from slow-loading websites, affecting your visitor stats. This is especially true for mobile sites. Recent studies reveal that if a mobile site takes more than 3 seconds to load, visitors, abandon it. Moreover, since July 2018, mobile page speed has also been a factor in its rankings.
Stay away from these SEO fails. For your online marketing needs, trust All Systems Go Marketing to support you. Get in touch with us about your HVAC digital marketing strategy today. The blog article Recognizing Basic SEO Mistakes Find more on: ASGM Blog from https://www.allsystemsgomarketing.com/hvac-seo/recognizing-basic-seo-mistakes
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All Systems Go Marketing (ASGM), a digital marketing company based in La Mesa, CA specializing in HVAC SEO and PPC, recently published an article discussing how an HVAC digital marketing campaign could be defined as ‘effective’. There are various factors that are accounted for in order to pull off a successful SEO campaign, things like competitor analysis, keyword research, local asset optimization, etc. But an effective SEO campaign utilizes these techniques efficiently and powerfully to achieve real marketing goals. In its blog post “Defining Effective SEO For HVAC Owners”, All Systems Go Marketing defines how an HVAC SEO campaign can be hugely beneficial to company owners. Craig Wright, speaking in place of ASGM, states, “Digital marketing campaigns are most effective if they have defined a clear goal and a clear purpose for reaching that goal. ‘Increase sales’ is a goal, but it’s not a very good one. ‘Reach 3,000 daily traffic in 3 months’ time’ is a good goal. It’s specific, measurable, and realistic. Setting a well-defined, clear goal at the beginning of your campaign helps you better focus your efforts on more important things in the long run.” In the past, as the article states, SEO campaigns depended on simple techniques such as keyword stuffing and merely paying attention to keyword density. Even black hat tactics were acceptable because of the immaturity of the search engines’ algorithms. Today, search engines, especially Google, have improved their algorithms to the point that these tactics no longer benefit one’s website at all. In fact, quite the contrary is taking place. Making use of these methods for SEO will likely result in a penalty rather than a bump up in rankings. Because of this, SEOs have to be on constant lookout for trends that may arise. Neglecting to follow current trends and innovations in SEO will take its toll on a company’s digital marketing campaign in the long run. One foolproof way to achieve your SEO goals is to have a strong content strategy. Publishing unique, educational content is key to building your brand image and authority. It informs customers about your brand’s existence as well as helps them recognize you as an HVAC expert. Both are essential to ensuring a healthy conversion rate for your website. Wright comments, “The Google SERPs rankings are important, yes. But the main goal for an HVAC company’s digital marketing campaign should be the Google Maps ‘Local 3 Pack’. If you’re a small time HVAC company, you want to dominate the HVAC business in your area. You’ll be able to do that if you focus your efforts into getting a slot in the Local 3 Pack.” For small- to mid-sized HVAC companies especially, proximity to the searcher is the #1 Local SEO ranking factor. Gaining traffic for your HVAC website will likely not get you many sales if your searcher is on the other side of the country. This is why focusing on Local SEO is vital to the success of almost any HVAC digital marketing campaign. Focusing on gaining local traffic to your website will earn you more conversions, and this is best done by ranking for the Google Maps Local 3 Pack for ‘HVAC’ in your respective area. All Systems Go Marketing has been providing clients with expert digital marketing strategies and techniques for 20 years. They place a clear focus on heating, ventilation, and air conditioning (HVAC) companies with smaller operations. ASGM’s main services include SEO, PPC, and social media marketing. Interested parties can get a free quote from ASGM via their website, where they publish blogs on their website on a regular basis. You can also reach out through the official ASGM Twitter account. source https://www.pressadvantage.com/story/34781-all-systems-go-marketing-discusses-effective-hvac-seo |
AuthorSan Diego area search engine optimization company offers local SEO services, content marketing and positioning. Lead generation is our specialty. Archives
May 2020
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