Are you a small business wondering what options you have in the highly competitive and expensive world of online marketing? You might want to consider putting effort in local SEO. Still on the fence? Consider these figures:
Thus, if you want your small business to gain even just a bit of prominence in your area, it is crucial to adhere to the best practices of local SEO, starting off with making sure your local business’ website is optimized so that when a targeted local audience does a search, your website appears on the first page, if not the top, of search results. These searches usually happen on Google, Apple Maps, Bing, Yelp on both mobile and desktop devices.
If you are targeting an audience within your community, local SEO is what will get your website noticed and in turn, bring in more customers for your business. So, how do you do local SEO right? Here are some factors you need to look into:
Your NAP needs to be cited
NAP, which stands for Name, Address, and Phone Number, needs to be cited on search engines. The more NAP citations you have, the higher your chances of ranking high. That’s because Google and other search engines consider a high number of NAP citations as proof that your business is authentic and legitimate. Having NAP citations in as many online directories and legitimate websites is a great practice to establish yourself in local SEO.
Get your link building strategy rolling
Link building is not just an important aspect of a general SEO effort, but in local SEO as well. By having strong links, you will be given direct referral traffic as you effectively improve your reputation and brand visibility. To build links effectively, try to be featured in directories, whether they’re of start-ups or of the more prominent brands in your industry. Local community and city websites can also be tapped on for more links, as well as local businesses that are complementary, not direct competitors, to your own.
Are you on Google My Business? How about Bing Places?
A high ranking in local searches would require you to have an optimized profile on listings of all major search engines. It’s a good thing that Google My Business provides local businesses with detailed instructions that they can follow to successfully optimize their online presence. A complete profile and an accurate location on map applications will help a lot in ranking high on these platforms.
Don’t forget the other sites
Yes, we’ve mostly mentioned Google My Business and Bing Places, but in our introduction, we have also mentioned sites that specialize in business listings, like Yelp and other cloud software directories, not to mention business directories and forums that cater specifically to your area. Also, don’t forget to optimize your business’ profiles on social media so that those looking for recommendations on platforms such as Instagram and Facebook can get substantial information on your business.
All Systems Go Marketing offers a wide range of digital marketing solutions perfect for your local HVAC business. Get in touch with us about your digital marketing strategy today.
Getting Results With Local SEO is republished from ASGM
Digital marketing and HVAC lead generation company All Systems Go Marketing (ASGM), in conjunction with its overall company promotion strategy, has launched a new Facebook business page, located at: https://www.facebook.com/allsystemsgomarketing/.
Founded in 2001, All Systems Go Marketing is finally "liking" Facebook, a process that has enabled the company to directly communicate to HVAC providers across North America.
"What more can be said about Facebook other than it's probably the most ubiquitous website on the earth," said Craig Wright, Owner and Sales Manager at All Systems Go. "In terms of overall reach and user engagement, there have been many that have tried to duplicate Facebook's success, but very few have even come close."
For a long period of time, All Systems Go Marketing relied on generating business strictly through word of mouth and client referrals. But, as times have changed, ASGM is adapting, and has begun to leverage its social media properties to attract new clients and customers, as well as to inform its key clients in the Heating, Ventilation and Cooling (HVAC) industry. Social media properties have become key to most SEO campaigns in 2020, so turning the focus on itself will allow ASGM to flex its skills while announcing its presence to HVAC providers across North America.
"We've been in the digital marketing business for almost 20 years at this point, and we rarely tended to focus on self-promotion, if only because so much of our time was spent with referrals and on working with our best clients," said Wright. "Facebook gives us yet another avenue for connection, and enables us to extend our brand with relative ease. At this point, it's frankly a necessity to be on the platform."
ASGM has long been known as an SEO company, but has continue to diversify its services as the digital advertising industry takes over from old style media such as print and telephone directories. Focusing purely on SEO and general digital marketing services, the company prides itself on its ability to not simply generate leads for HVAC companies, but actually generate real, motivated customers. The distinction couldn't be more important.
"For a long time, HVAC guys tended to rely on third party lead services that simply repackaged leads and then sent them out to a number of providers at once. This basically means that everything was non-exclusive, and that if the provider couldn't call on the lead within an hour, it became worthless," said Wright. "At All Systems Go Marketing, we develop completely exclusive leads for our clients through a variety of means often for a far lower price. It's the kind of service that has created serious customer loyalty for us, and enabled us to keep relationships strong for sometimes decades at a time."
The HVAC industry tends to be quite splintered, which means that it is one of the rare small business spaces that isn't dominated by well capitalized conglomerates. And yet, the growth of the industry continues to be above 5%, which allows for small providers to profit handily.
"Because the HVAC market tends to be splintered so heavily, and because smaller HVAC specialists tend to focus more on the actual jobs as opposed to marketing in order to get jobs, the opportunities out there are quite amazing," said Wright. "Smaller HVAC companies can find themselves doubling their business within six months with a solid digital marketing strategy, and that's exactly what we provide."
All Systems Go Marketing is an HVAC-focused digital marketing firm located in La Mesa, CA, just outside of San Diego. For more information about lead generation and generating new HVAC opportunities, contact them anytime on 1-888-471-2746.
Digital marketing is one of the most, if not the most dynamic sector in the larger field of marketing. Because of its close ties with and reliance on technology, any advances of the latter also means a lot of changes affecting its landscape. Thus, there are always new techniques, trends, and tools being pioneered, which then makes digital marketing more effective in catering to the constantly developing needs of the customers. In 2020, in response to these developments, some trends are predicted to take over digital marketing.
Digital Assistants and Voice Searches Poised to Rise
Voice search and digital assistants may have been in the market for years already, but users may have been initially slow in adapting to the technology. Digital marketing industry insiders predict that 2020 will see more people warming up to them, with voice search set to make up half of all online queries.
This is because of the sense of urgency among consumers is fulfilled by voice searches. Web users, a considerable number of shoppers, expect automatic answers and have a low tolerance for anything slow. As the internet and smartphones have offered instant solutions to anything their users want, they have gotten used to this and have transferred these expectations to everything in their lives, including the need to have seamless experiences when using digital platforms.
Voice queries also affect SEO in the sense that you would need to optimize your website, so your featured snippets and zero-click searches are compatible with digital assistants like Alexa and Siri. After all, these digital assistants read back only the first entry on the search engine results page, as position zero is already occupied by rich snippets.
Video is the King of Kings
Unless you’ve been living under a rock, you’d most probably heard of the industry catchphrase, “Content is king.” So, the next question is, what is the most popular form of content, which is, therefore, the king of content? The answer is video.
Videos have steadily ascended into popularity, thanks to social media platforms Facebook, YouTube, and over the past year, Instagram (which also happens to be under the Facebook umbrella). With so many products of these companies including video elements, video as a form of content will only get bigger in 2020. HubSpot revealed that in a study, close to 50% of its users prefer to get video content from the digital marketing efforts of the companies they follow.
It’s Not Only Likes and Shares for Social Media Anymore
While it used to be that social media is primarily for networking, telling the rest of the world how fabulous your life is, and secretly getting jealous of vacation and wedding pictures invading your feed, other activities such as shopping, playing games, and watching live events have also become possible. Thus, it is not surprising anymore that digital marketers must step up their social media strategy or they might get left behind.
Platforms such as Instagram and Facebook already host virtual shops where users can purchase items. Thus, companies can now incorporate these online stores to their social media profile. With the rise of social (media) commerce, shopping has become easier and more convenient, with fewer steps, a faster checkout procedure, and decreased chances of lost or abandoned transactions.
For your online marketing needs, trust All Systems Go Marketing to support you. Get in touch with us about your digital marketing strategy today.
What to Look Out for in Digital Marketing This 2020 Find more on: ASGM
Digital marketing and HVAC lead generation company All Systems Go Marketing, in conjunction with its overall company promotion strategy, has launched a new Linkedin business page.
Having been established in 2001, All Systems Go Marketing is finally "reaching out" on Linkedin, a process that has enabled the company to directly communicate to HVAC providers across North America.
"One of the best things about Linkedin tends to be that this is a business to business platform that is used by serious business people only," said Craig Wright, Owner and Sales Manager at All Systems Go. "Among the social media websites available, very few have the kind of professional offerings that Linkedin can provide. The access to a wide variety of skills and expertise make it literally a must have when it comes to marketing in 2020."
After years of operating relatively under the radar and focusing its efforts mainly on client work, All Systems Go Marketing has begun to leverage its social media properties to attract new clients and customers, as well as to inform its key clients in the Heating, Ventilation and Cooling (HVAC) industry. After a long time using such properties to maximize the reach and power of its clients, ASGM has finally turned the focus on itself, confident in the fact that the ASGM story needs to be heard by HVAC providers across North America.
"As an agency owner that has been in the SEO and digital marketing business for over 20 years, it was never difficult for us to perform for clients nor to attract new ones," said Wright. "But, as the digital marketing space continually changes, we felt that a new decade was a prime reason to begin to 'turn the hose onto ourselves', in order to create new opportunities for us and our clients."
All Systems Go Marketing has made a lot of changes to its core business since it began in 2001, a fact that is likely unsurprising to seasoned digital marketers. While originally the company focused on solely providing search engine optimization services for companies of all industries, that has changed as well, as the company has refocused itself as a provider of HVAC SEO and general digital marketing services.
"After nearly 15 years of battling for clients in the SEO trenches - each time learning an entirely new set of techniques and processes depending on the industry, we decided that 'wheel reinvention' was a skill that kept things fresh, but also spread our team thin when it came down to specific industry expertise," said Wright. "A consistent track record of success led us to narrow down our overall client focus to HVAC and home services providers, which meant we could continually leverage industry-specific processes that had been honed and perfected over the years."
The HVAC industry continues to grow and see new challenges as the years go on. The need for HVAC owners to set up and nurture a consistent lead flow is critical for any kind of growth in an industry that, thanks to digital marketing, needn't be monopolized by only larger, well capitalized providers.
"The deeply segmented nature of the HVAC industry means that there are very few truly recognizable and trusted national brands in terms of installation and repair," said Wright. "Fortunately, right now there is still a genuinely strong opportunity for small and mid-sized HVAC companies to compete for new customers, but without a strong digital marketing process, they may end up left in the dust."
What this means is that single truck HVAC companies that continue to rely on old promotion methods like referrals or word of mouth find themselves unable to grow as the years go on. New ideas and new strategies are necessary, particularly as industry competition continues to grow.
These days, a lot of people have already shunned Facebook, opting to deactivate or delete their accounts. Whether it’s either because of fear that personal data on Facebook is not secure anymore or because of Facebook’s ruined reputation with its ties to Cambridge Analytica that has made it a major purveyor of fake news, it feels like the era of being considered cool if you have a Facebook account is already a thing of the past.
But then, among social advertisers, Facebook is still considered the best platform to put your digital marketing efforts in. It has become essential for marketing strategies to include Facebook, or they would miss a lot of potential customers. Moreover, businesses are willing to pay top dollar in Facebook advertising. After all, customers being acquired through organic means is virtually impossible already, having been taken over by paid and boosted advertising.
Thus, in 2020, despite the Facebook backlash, businesses realize that a solid Facebook plan is still important, perhaps more important than ever before. To help those who are still doing so, here are some trends that are seen to affect Facebook marketing in 2020.
The rising cost of Facebook ads
Truth be told, most businesses can still afford Facebook ads. However, it should be noted that every year, the cost of these ads has steadily risen. Unfortunately, the law of supply and demand has tipped towards the social media giant’s favor, as the number of advertisers has risen in the millions for the past couple of years, despite user account figures appearing flat in the US. As a business, Facebook must capitalize on this rise in advertising businesses, thus the more expensive ads.
However, there may be some strategies to lower FB ad costs:
The rise of AI, AR, and automation
The past few years have seen Facebook putting a load of investments in artificial intelligence (AI) that aims to o help develop advertising performance on their platform. Also, Facebook has introduced Augmented Reality Ads, allowing users to “experience” things while viewing ads. US users have been known to be very interested in augmented reality, which presents a great opportunity for advertisers.
It looks like Facebook is doubling up its efforts to be an authority in AR with its acquisition of a British company.
Facebook gets serious on mobile
According to Facebook, a bulk of its ad revenue is from mobile advertising, so it wouldn’t come as a surprise that the company will put more effort into (and tied to the first point, also try to get a bigger ROI) mobile ads. Mobile ads only contain a URL and headline without a description as desktop ads have.
And it seems the social media giant's efforts are rewarded, with ad revenue increasing to record numbers, thanks to mobile advertising.
Ads from the News Feed to Stories
Since Facebook started its prominence in social media marketing, its News Feed has always been where its ads get rolled out. However, with the rise of its Stories feature, it seems that the platform will also be putting ads on that, for good reason: 500 million Facebook account holders use Facebook stories. It will not really be a shock if Facebook will encourage more businesses to post ads on Facebook Stories, and advertisers are expected to hot on this trend’s trail.
The following post What’s Ahead in Facebook Marketing is republished from All Systems Go Marketing Blog
Do you still remember a time when search engine optimization or SEO meant publishing lots of articles with your targeted keywords present in each sentence? You may cringe at the thought, but yes, it wasn’t really long time ago when company blogs and websites would be filled with content of questionable quality and don’t have a lot of substance. And guess what? A lot of companies pinned a lot of their hopes on this kind of content, expecting their search engine rankings to be on the high end.
Of course, these days, those strategies don’t have a chance of working, as SEO has evolved into a dynamic combination of science and art. Digital and online marketers are now required to understand the factors that directly affect rankings in search engines, prioritize the intent of search engine users, and publish only content that attracts both users and search engine algorithms with high quality and value.
These days, to rank high and above the competition, you need to understand that search engines consider particular factors as they evaluate and rank a site’s content. Let’s talk about the most important of these factors: content, links, and site structure.
Content still rules
Perhaps one of the most common adages attributed to digital marketers is “Content is king.” That line turned from expert opinion to a commandment in 2011, when Google rolled out its algorithm update named Panda. During that update, Google declared that from then on, content will be the primary factor they will consider when ranking websites. Any piece of content to be published online, in whatever form it will be in, should have depth about a specific topic, should be written well, and provide value to the person reading it.
How are your links?
There was also a time in SEO’s 20+ year history when it was all about links. All efforts were exerted to make sure a site has loads of links, as it is deemed that the more links a site contains, the more important it is. That practice has experienced minute changes, because as it was before, links are still counted, like votes in an election.
However, site rankings are now affected by the quality of links being used for the purposes of ranking. Thus, now it’s not just all about the number of links, but the quality – relevance, meaning – of these links to where they are linked to. After all, search engines have also utilized link ranking, a method of ranking links where their relevance and popularity are measured accurately. Thus, practitioners of old habits like stuffing links to their sites for the sole purpose of having an inflated number of links can suffer from link rot.
With most SEO efforts exerted on researching and targeting the best keywords, other considerations such as the structure of the website take a backseat. However, it should be noted that website structure should not be ignored, as it greatly affects SEO. But to be clear, a website’s structure is NOT about how it is designed or how it appears physically, but rather on how its individual pages are arranged and inked. The organization of the pages should be in a way that must make it easy for both Google (and other search engines) and users to navigate the website. Site structure also includes the structure of your pages’ URL, as events such as renaming, rebranding, or site revamp or migration can affect this.
Looking for experts to assist you in the highly competitive world of online marketing? Let us at All Systems Go Marketing help you. Get in touch with us about your digital marketing strategy today.
The article Don’t Forget These Important SEO Factors is available on https://www.allsystemsgomarketing.com
Digital marketing company All Systems Go Marketing (ASGM), based in La Mesa, California, recently published an article that discusses basic SEO mistakes.
In their blog post, “Recognizing Basic SEO Mistakes”, ASGM discusses search engine optimization (or SEO), described simply as the process of optimizing a website in order to “convince” search engines that its content is good enough for the searcher to see.
The URLs that are deemed good enough by the search engine will rank higher than other URLs in the search results for a particular search query. Mastering SEO, among others, is a core skill with digital marketing.
Although there are much more complicated factors to consider when doing SEO, a website will usually not gain much visibility without paying attention to the basics. In the article, ASGM talks about the following factors: Indexation, Keyword cannibalization, Site architecture, Internal linking, and Site speed.
To any seasoned SEO practitioner, these factors will come as common sense. However, for an entrepreneur trying to make it big with as small a team as possible, knowing these can either make or break their website’s digital marketing campaign.
One of the overall goals of SEO is to rank a website high on the search engine results pages (usually shortened to “SERPs”). However, ranking is impossible if indexation isn’t accounted for.
Indexation or indexing is a search engine’s way of storing a URL into its database. To explain this simply, when a URL is indexed, the search engine becomes aware of that URL’s existence. A URL cannot compete for rankings if it isn’t indexed because the search engine has no idea at all that the URL exists on the web.
A website is made up of several pages: a homepage, landing pages, blog pages, etc. Each of these pages serves a different, specific function for the business. However, some of these pages are more valuable to the website than others.
There can be a hundred links on a single page, and it can be easy to imagine these links competing for value.
As stated earlier, each page exists for a specific purpose. For some pages, this purpose is to feature specific products (or keyword phrase) such as “birch wood chairs”. However, if another page on the same site is ranking for the keyword “birch wood chairs”, these two pages are essentially competing for rankings for the same keyword phrase. This phenomenon in SEO is called “keyword cannibalization” and should be avoided as much as possible.
After a website is indexed, internet bots, called search engine spiders or web crawlers, will crawl the website.
Crawling is the act done by a spider in order to collect information on a website for the sake of determining where it ranks on the SERPs. The spiders crawl a website by jumping from hyperlink to hyperlink, gathering information on each page.
However, when a website’s architecture is disorganized (e.g. nonsensical or redundant website sections and subsections), it becomes difficult for a spider to crawl a website. Other than that, it also makes for a poor user experience.
Generally, when a user navigates through a website, they should be able to go from a specific section of the website to another with relative ease. This can be achieved with proper internal linking.
Internal linking is the act of creating links on a website that go to another page on the same domain.
Improper internal linking usually creates problems not only for users, but also spiders. Links are the only way for a spider to crawl a website, so, if internal linking is executed improperly, rankings will suffer.
From the article: “Recent studies reveal that if a mobile site takes more than 3 seconds to load, visitors abandon it.”
Slow-loading websites are usually very frustrating for the visitor. As such, websites will slow loading times tend to not be very popular, and thus have high bounce rates. A high bounce rate means that there is a high probability that a visitor will leave a page after landing on it.
Other than high bounce rates, which is more of a problem for conversion, slow-loading websites are penalized by search engines and will rank lower.
Craig Wright, speaking in place of ASGM, states, “Every entrepreneur needs to be aware of their website’s situation in terms of SEO. It can make or break their digital marketing campaign.”
All Systems Go Marketing has been providing clients with expert digital marketing strategies and techniques for 20 years. They place a clear focus on heating, ventilation, and air conditioning (HVAC) companies that operate on a smaller scale. ASGM’s main services include SEO, PPC, and social media marketing.
Let’s admit it: In the world of online marketing, only two names are really being given all the attention and effort: Google and Facebook. Because of the popularity of these two platforms, it seems that businesses have already focused all their resources on them. But we should note that while investing a lot of marketing effort on Facebook and Google will reward you, you can look beyond the two as there are other platforms where you can possibly find success with your digital marketing efforts.
You might wonder, “Well, I should only focus on productive pursuits, so why really bother with other platforms when Facebook and Google are already sure wins and I’m in the dark of what will happen if I invest in other platforms?” But then, you also need to consider that potential customers may see ads on those other networks and not be part of the usual Facebook and Google crowd. Thus, you may be successful in increasing awareness of your brand when people see you in other locations of the world wide web. Let’s check on these other alternatives.
Microsoft may be a household name when it comes to computers, but its online products are not that successful. Bing, Skype, and Edge nay be known to a lot of people, but it ends there as brand awareness doesn’t really equate to a lot of use. Microsoft Advertising used to be known as Bing Ads is a surefire way to reach people who are more loyal to MS’s search engine Bing than to the dominant Google Chrome. What’s more, running ads on Microsoft Advertising will also allow your ads to be seen on AOL and Yahoo.
What’s great about Microsoft Advertising as well is that it’s not too difficult to use, especially if you’re already familiar with Google AdSense.
If you don’t know yet, Amazon is the world’s largest online retailer. If you have a business, you can use the Amazon platform to sell your products, as well as run ads of them. The platform is brimming with sellers that may most likely sell similar products or services like yours, and you can distinguish yourself from the competition by running Amazon ads.
You might be wondering what a question and answer forum are doing here as a platform you should consider for online marketing. For those unfamiliar, Quora is similar to Reddit or Yahoo and Google Answers in the sense that people who have questions (about anything, really) log on to the website, ask their question and wait until other people who may have more knowledge about the subject answer. All answered are posted, although one answer will be given the spotlight as the “Best Answer” and will usually appear directly below the question, making it easy to find.
You can advertise on Quora as it allows you to do so, and you can run your ad along with questions that may be related to your business.
One of AdRoll’s features is IntentMap, which follows 1.2 billion shopper profiles. These shopper profiles contain trillions of intent data points through which IntentMap makes daily AI predictions totaling over 80 million. With IntentMap, potential shoppers are being “encouraged” to convert from being shoppers to actual buyers. Businesses can also run ads and launch email campaigns and online promos.
Taboola is different from other platforms named earlier in the sense that it’s a native advertising platform. What this means is that Taboola allows you to promote content on other blogs, with the ad looking like the content of the website it is run on. Although there is a disclaimer that your content is an ad, most people don’t mind it as they usually click on the link. And in a recent development, Taboola has merged with another native advertising platform, Outbrain.
If your HVAC business is interested in advertising outside Google and Facebook, All Systems Go Marketing is a one-stop-shop for all your online marketing needs. Get in touch with us about your digital marketing strategy today.
There’s More to Online Marketing Than Facebook and Google was initially published on The All Systems Go Marketing Blog
It has been known for quite some time now, but now, it is a sure thing – SEO and algorithm changes rolled out by search engines can spell a huge difference among companies and their performance. With more marketing efforts now being implemented online, digital is not just an afterthought or a value-added service, but a crucial factor that has separated more successful companies from the struggling ones.
This was proven true in 2019 when ASOS went from being one of the most profitable online fashion websites to experiencing close to a 90% drop in profits after launching a rousingly wrong move in digital marketing. The company in April 2019 launched 200 versions of its website to suit the shopper’s location. While this move was seen by the company as positive as it was supposed to make the visitor’s experience more customized, it clashed with Google’s efforts to combine its display results. Users did not also appreciate their time in their localized sites, causing them to spend only a short amount of time in them, which in turn, also made Google rank ASOS sites lower in their results. This should serve as a lesson to websites to be keen in the direction Google takes.
For 2020, here are some developments digital marketers should pay close attention to:
Mobile pages need to speed it up
Searches done on mobile devices have reached peaks of popularity. Most internet users do more searches with smartphones and tablets compared to laptops and desktops. This shift in popularity may also be attributed to Google’s push to improve the load speed of mobile sites. Thus, it is expected that page load speed’s significance as a ranking factor will continuously rise in 2020.
Do you know BERT?
Bidirectional Encoder Representations from Transformers, otherwise known by its acronym BERT, uses machine learning to improve Google’s comprehension of the what the user thinks of when he or she does ambiguous or complex queries to the search engine. BERT went live in October 2019 in the US and will be rolled out to other areas and in other languages in 2020 and is expected to have an effect on page ranking and other items such as the quality of snippets, excerpts, and other information that is displayed on Google’s SERP. BERT is set to benefits websites with high quality, detail-rich content of their products and services.
SERPs to be more important
All companies in the know have been trying to beef up “dwell time,” or the time visitors spend on a particular platform. With so much content offerings and diversification, some of the internet’s biggest names such as Google and Facebook have made drastic moves to ensure that their users can get whatever it is they look for on their sites and never leave. But then, Google is at an advantage in the sense that since everyone wants to rank on their site, it can dictate and implement its whims to the sites that do not have much of a choice but follow.
Since 2019, Google has tried to integrate more third-party content directly in their search engine results pages (SERPs). While it used to be that simple links appear in the results pages, there are now maps, snippets, graphs, videos, and images as well. This has resulted in users not having to click on through a website of a brand, as they may have already seen what they’re looking for in Google’s SERP.
Does your website EAT?
Finally, E-A-T, which stands for Expertise-Authoritativeness-Trustworthiness is also expected to play a bigger role in search engine ranking. With the ongoing evolution of Google’s core algorithm, websites that involve content from experts with the greatest authority will surely be highlighted by Google as those that will satisfy the needs of the user the best.
If your company needs support in rolling put effective SEO strategies, All Systems Go Marketing provides solutions to all your digital marketing challenges. Get in touch with us about your digital marketing strategy today.
What’s Up With SEO in 2020 is available on All Systems Go Marketing
Do your online marketing efforts include Instagram? If not, then you sure are missing a lot of action. That’s because the popular photo and now, video-sharing social media platform has become the haven of a niche marketing sector – that of influencers. Influencer marketing is most effective on Instagram than on any other platform, and so far, influencers have proven their effectiveness as they have played active roles in increasing brand awareness with the businesses they have engaged with.
The year 2019 saw the start of these influencers reaching out to various brands, peddling their “influence,” to which brands readily agreed to because they are more relatable to their followers compared to celebrities. There have been challenges encountered by some companies, as they had difficulty looking for influencers who would be the right endorsers of their products or services. Despite these challenges, continued growth in this marketing segment is seen, with estimates saying that influencer marketing will be valued at $15 billion in the next two years.
Still not convinced of how legitimate influencer marketing on Instagram is? Here are some proof points that might just do the trick and get you in the influencer marketing bandwagon.
Instagram’s reign as the Top Influencer Marketing Platform
With over 1 billion active accounts every month, Instagram already boasts of a huge user base. When we consider that 90% of those Instagram accountholders users follow at least one business, digital marketers should already have dollar signs flashing in their eyes. Companies definitely have a sizable audience on IG once they roll out their marketing campaigns. When these businesses engage with a group that big, we can only expect great results.
Nano-Influencers on the Rise
Influencers on Instagram come in various forms, serving various market segments and business sizes. With the flurry of activity in this front, small brands are left to wonder how they can be part of the action if they can have any part of it at all. That’s where nano-influencers step in. These influencers have fewer followers, which means they can be very hands-on and personal with their engagement. This results in better engagement rates for the business compared to hiring more popular influencers with larger fanbases. As they have fewer followers, they also charge less, making them a great choice for small businesses that want to join the influencer bandwagon but don’t have huge marketing budgets.
The Power of Visual Storytelling
Several businesses have attested to how effective visual storytelling on Instagram is as a tool to reach out to consumers. As visuals are easily understood by audiences, influencers and businesses have used Instagram Stories and TV as effectively outreach and engagement tools. Moreover, visual storytelling is also effective in driving emotional engagement, which usually causes more converted customers.
The Instagram Stories Effect
Speaking of Instagram Stories, brands and influencers have taken note of its potential. More than 500 million out of the billion IG account holders use this feature already, which accounts for half of the total Instagram-using population. What’s great about Instagram Stories is that videos and photos can be posted, with the stories expiring in 24 hours, though there is an option to save the more important stories as Highlights. The use of Instagram Stories has also resulted in a rise in brand awareness and visibility for a number of businesses.
Planning to venture into Instagram marketing? All Systems Go Marketing offers a wide range of digital marketing solutions. Get in touch with us about your digital marketing strategy today.
Instagram is the Current Hotbed of Influencer Marketing is courtesy of ASGM Blog