All Systems Go Marketing (ASGM), a digital marketing company based in La Mesa, California, recently published an article entitled, “What’s Up With SEO in 2020”. In the article, ASGM talks about SEO practices in 2020. The search engine optimization (SEO) scene is a constantly evolving landscape. Techniques that would have worked years ago would be useless today. The reason for this is because search engines, especially Google (which controls 92% of the search market), are continuously updating their algorithms to improve user experience. However, this also means that SEO specialists need to stay at the top of their game at all times. The effectiveness of their strategies is at the mercy of constantly changing search engine trends. According to ASGM, digital marketers should pay close attention to the following developments. Mobile Loading Speed In 2013, mobile phone searches comprised a measly 16.2% of web traffic worldwide. In 2019, that number grew to a staggeringly high 53.3%—more than half of all web traffic worldwide. Since 2013, web traffic coming from mobile phone searches has been steadily increasing by about 7% each year. Other than that, Google uses a mobile-first algorithm. This means only one thing: mobile optimization cannot be ignored. A key factor that decides whether a user stays on a website is loading speed. And it is expected that its significance as a ranking factor will continuously rise in 2020. BERT’s Integration With Google Search Bidirectional Encoder Representations from Transformers, or BERT, is a natural language processing (NLP) algorithm developed by Google AI Language. It allows Google Search to understand what words mean in context. NLP is a growing field of artificial intelligence that allows machines to understand human language. As is the case with any search engine update Google whips up, the goal of BERT is to improve user experience with Google Search. Particularly, through machine learning, BERT aims to fully understand the intent behind each user’s query, however ambiguous or complex. By understanding user intent, BERT can provide users with more relevant content. For digital marketers, this entails focusing content marketing efforts strongly on producing quality content to drive search traffic and increase authority. SERPs Transformation In the past, the structure of Google’s search engine results pages (SERPs) were simple: ten links and a couple of ads. However, since 2019, Google has been focusing more on integrating third-party content directly into the SERPs. A large percentage of SERPs now have dozens of search features such as featured snippets, local packs, knowledge graphs, etc. As a result of these search features, the number of no-click searches (successful searches wherein the user immediately gets the information he needs without clicking any links) has been steadily increasing over the years. So, although providing a smoother user experience, these search features make it more complicated for digital marketers to compete for conversions. This means digital marketers need to optimize their content for Google, as well as searchers, to snag these highly coveted SERP spots. E-A-T E-A-T (Expertise, Authoritativeness, Trustworthiness) is a general guideline that quality raters use to assess pages. To avoid confusion, E-A-T isn’t a numerical score assigned to pages by Google. It’s simply a term created by Google to make it easier for quality raters to assess pages. In a nutshell, E-A-T is best reflected by the quality and number of backlinks that a page has. If a page has several high-quality links, this means that people are confident enough in a piece of content to link to it for their own publications. Conclusion Craig Wright, speaking for ASGM, states, “This year will be very interesting in terms of technological developments—that may or may not impact SEO. And it’s our responsibility as professionals to stay sharp with regards to both current and future trends.” For 20 years, All Systems Go Marketing has been providing clients with expert digital marketing strategies and techniques. They specialize in working with heating, ventilation, and air conditioning (HVAC) companies that operate on a smaller scale. ASGM’s main services include SEO, PPC, and social media marketing. source https://www.pressadvantage.com/story/35335-hvac-digital-marketing-agency-discusses-key-seo-trends-for-2020
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With the phenomenal rise of social media and its widened role in commerce, it is inevitable that it has become a battleground for digital marketing efforts among competing companies. With more than 3 billion people using social media all around the world, businesses are on a relentless quest on how to successfully optimize platforms like Facebook, YouTube, Twitter and Instagram in promoting their offerings. Consumers, ready to shop with money to spend (or their credit lines), have access to the best brands and latest trends on their fingertips. Moreover, studies show that 37% of social commerce users also do research on social media before they make their final purchases. So, it doesn’t come as a surprise that business owners and digital marketers spend more effort in making a dent on social media. With all this effort, some succeed, some don’t. So, what are some successful businesses on social media marketing doing right and what are the others doing wrong? You may be barking at the wrong tree. Some digital marketers prefer to cast a wide net, believing that a wider net is bound to catch more fish. So instead of focusing on low hanging fruit – the segment of the audience who have shown interest in their product or service, some try to reach out to a broader audience in the hopes of attracting new customers. Moreover, inconsistent tracking and lack of data can also cause businesses to have skewed data on their target audience. Thus, instead of getting in touch with those who genuinely need your product or service, you get people who may or may not be interested in the first place.
Your black hat practice of buying influence will bite back. To inflate figures of the number of followers and traffic, a lot of digital marketers make the mistake of buying likes, shares, and followers. In fact, this practice is still pretty much rampant these days, not only because social media platforms do regular cleanups of fake accounts that will make your wrong practices obvious (e.g., losing thousands of followers in a day), but also because real customers will sense when a page has more bot followers and fake reviews than authentic ones. Legitimate companies will always go for organic growth in their social media assets. Paying for fake followers will make your legitimate audiences lose their trust in you.
You put engagement in the back burner. By customer engagement, we don’t just mean chatting with your customers and liking their comments and reviews. Engaging customers may be through polls, contests, and of course, regular status updates. Your social media marketing efforts will be most likely in vain if you don’t give your audience compelling reasons to interact or engage with you.
What you share isn’t valuable to your audience. Eight in every 10 people using the internet have at least one social About 80% of internet users have at least one account on a social media platform. That means that If the content you share on your social media channels strikes a chord with your followers, there’s a high possibility that they will share it with their own network. And those in their networks who will appreciate your content may also follow you in return.
You’re on an island. Whether it is to establish your brand or spread brand awareness, having partners is very important to your social media marketing strategy. Looking for partners with products or services that complement your offerings will result in a mutually beneficial relationship. These partnerships will allow both parties to grow their follower base and in turn, make more people aware of both brands. Now, if you’re resolute in operating by yourself, be ready to let go of huge opportunities enjoyed by businesses that are open to collaborations and partnerships.
All Systems Go Marketing is a one-stop-shop for all your online marketing needs. Avoid these social media marketing mistakes by getting in touch with us about your digital marketing strategy today. The blog article Avoid These Mistakes in Social Media Marketing is available on ASGM Blog from https://www.allsystemsgomarketing.com/social-media/avoid-these-mistakes-in-social-media-marketing All Systems Go Marketing (ASGM), an HVAC-focused digital marketing company based in La Mesa, California, recently published an article entitled, “Instagram is the Current Hotbed of Influencer Marketing”. In the article, ASGM explores Instagram’s role in influencer marketing, and continues its series of educational posts. In 2019, marketers saw the rise of a new trend in digital marketing—influencer marketing. Influencers are public figures who command influence in their respective niche. These people tend to have social media followers in the thousands to tens of thousands. This makes them viable candidates for marketing products towards a specific group of individuals. Why Instagram Influencers are usually social media buffs and use a vast range of social media platforms to make themselves visible. Platforms like Facebook, Twitter, and Instagram are common tools in the influencer’s arsenal. But Instagram sets itself apart from the other platforms because of: Visual Storytelling From its conception in 2010, Instagram was, without question, unique in the way it engaged its users. Whereas Facebook and Twitter would be characterized by streams of continuous updates through text posts and tweets, Instagram brought a more stylish form of social engagement to the table. Instagram posts are centered on visual storytelling. Photos and videos exclusively are how a user can post updates. And, because visuals are much more easily understood, engaging, and emotional, influencers and businesses have done well to harness the effectiveness of visual storytelling through Instagram. Instagram Stories One method that Instagram has allowed its users to engage their followers through visual storytelling is Instagram stories. Stories are photo and video updates that expire after 24 hours. Though, if a user wishes, they may save these stories in the form of highlights. These stories are different from typical Instagram posts. Normally, Instagram users go through a bit of effort to add some flair to posts. And, depending on the user, these posts will ultimately contribute to a central theme for their whole profile. Stories, for the most part, aren’t made with these thoughts in mind and are usually just bits and clips of a user’s daily life. These add a personal touch to their profiles which influencers and businesses can use to build brand awareness and visibility. Nano-Influencers Influencer marketing, simply put, is just smaller-scale celebrity endorsement. The difference is influencers, to their followers, are more relatable than celebrities. Though this smaller scale implies a smaller reach, it also implies better focus. Influencers are already known in their specific niche and thus command more authority. Nano-influencers are even smaller but have the potential to be more effective than regular influencers. They typically have smaller followings in the thousands range. However, this also means that they can be more hands-on with their engagement. From the article: “This results in better engagement rates for the business compared to hiring more popular influencers with larger fanbases. As they have fewer followers, they also charge less, making them a great choice for small businesses that want to join the influencer bandwagon but don’t have huge marketing budgets.” Instagram Comes Recommended Craig Wright, speaking for ASGM, says, “Though I don’t think it’s where the majority of your marketing efforts should be, I still very much recommend it as part of your strategy. Doing it right can pay off really well for your brand and visibility.” For 20 years, All Systems Go Marketing has been providing clients with expert digital marketing strategies and techniques. They place a clear focus on heating, ventilation, and air conditioning (HVAC) companies that operate on a smaller scale. ASGM’s main services include SEO, PPC, and social media marketing. Interested parties can get a free quote from ASGM via their website or reach out through their official Twitter profile. They also regularly update their blog with fresh content on digital marketing and SEO. source https://www.pressadvantage.com/story/35332-all-systems-go-marketing-discusses-the-benefits-of-instagram |
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May 2020
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