In terms of effectiveness, it cannot be denied that along with blogs and SEO, video has joined the club. You can point to social media as the main drivers of video's surging popularity, as these platforms have updates that have heavily favored video over other forms of content. These updates in turn have reflected the changes in preference of upcoming market segments such as the millennials and Gen Z on how they want to learn about new and exciting products and services. While they still like reading, watching has become a more convenient and thus more preferred option when it comes to consuming content.
So, while it's easy to advise businesses to funnel more marketing efforts to video, our current situation may not entirely favor it. Don’t get me wrong: The market for videos is now bigger than ever, with the lockdown forcing people to stay at home and do more indoor activities (hello, social media). It is businesses that will be challenged with this current scenario. Offices are closed, production studios are not operational and locations are limited. Thus, the challenge: Can companies produce effective, engaging, appealing, and high-quality videos even with the production challenges of remote work?
You may argue that social media influencers are cashing in on this quarantine period to make videos from their homes or wherever they are located, giving their content an air of authenticity and relatability. So, why not use this for your business as well? yes, you can, and with a bit of planning and making sure you are putting the right content, you can also use the lockdown and the "new normal" to your business' advantage. You don't really have much of a choice with location, so a lot of the quality and usefulness of your video will heavily depend on the content. So, what online marketing videos would be a hit to consumers even if done remotely?
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Looking for more ideas to grow your HVAC business? We at All Systems Go Marketing can definitely help you.
Marketing Videos to Do When in a Lockdown Find more on: All Systems Go Marketing